Dean Seddon

I coach founders of expert-led B2B businesses to win clients consistently through social selling, without relying on referrals, paid ads or cold outreach. My focus is simple: help people who are excellent at what they do turn that expertise into a predictable flow of clients. I coach executive coaches, professional services firms, advisers, consultants and technical founders to position their offer clearly, build trust through content and conversations on LinkedIn, and run a repeatable pipeline that creates consistent opportunities, all without spending hours a day on social media or resorting to pushy tactics. Across 14 years in social selling I've coached more than 500 people one to one, trained over 10,000 more through my workshops, and helped my clients generate more than $100m in new business, primarily through organic LinkedIn. If you want a more predictable, referral-independent way to grow, this is the work I do every day.

I'm the author of Get Growing, a book published by Wiley that helps small business owners master social selling and win clients consistently across every channel. Get Growing distills what I've learned over 14 years of social selling into a practical, repeatable system any business owner can follow, how to position your expertise, build trust, start the right conversations and turn social media into a consistent source of clients, without paid ads, cold outreach or spending hours a day posting. It's written for the expert who's brilliant at what they do but wants a dependable way to grow beyond referrals. Being published by Wiley, one of the world's leading business publishers, reflects the depth and credibility of the approach I teach and use with clients every day.

Part of the Forbes Agency Council, I will be regularly contributing to articles and Expert Panels on Forbes.

As a member of Forbes Agency Council, I publish expert insights on LinkedIn, Sales Navigator, social selling, digital sales and modern business development. My contributions draw on 15 years of practical experience in social selling, including training more than 25,000 people worldwide and coaching over 500 professionals one-to-one. My work focuses on turning LinkedIn into a measurable commercial channel through stronger positioning, better prospecting, more relevant conversations and more consistent pipeline development. I write about LinkedIn strategy, Sales Navigator, personal branding, content strategy, buyer engagement, B2B lead generation, sales enablement and the systems required to make social selling effective at scale. Through Forbes, I share practical perspectives on how organisations can improve visibility, build authority, strengthen sales conversations and reduce reliance on referrals, cold outreach and paid acquisition.

I help founders of expert-led B2B businesses win clients consistently without relying on referrals, using social selling. My work is focused on expert-led founders and their teams: executive coaches, professional services firms, advisers, consultants and technical founders who are brilliant at what they do but want a predictable, referral-independent way to grow. I help them build a client acquisition system around the three things that make winning clients repeatable: a clear proposition, pre-selling that builds trust before the pitch, and a pipeline that creates consistent opportunities. Primarily through organic LinkedIn, never through paid ads, cold outreach or pushy tactics. Over the last decade I've helped my clients generate more than $100m in new business this way. As CEO, I lead Maverrik, a social selling training and consultancy business that works with organisations from solo experts and SMBs through to enterprise, including teams at companies like Microsoft, Salesforce and BT. Our mission is to equip a million businesses to get clients, grow faster and spend less time selling. I deliver this work in three ways: a One Day Intensive group workshop, a private One Day Strategy built with you inside your business, and Accelerator Elite, six months of one to one coaching to implement the whole system. If you're great at what you do but want a more predictable way to grow, let's talk.

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Coaching, Training and Consulting to aide companies step into the modern era where sales and marketing collide