Devon Bentley
About
Devon Bentley is from Toronto, Ontario, Canada. Devon is currently Senior Product Marketing Manager at Wealthsimple. In Devon's previous role as a Senior Lifecycle Marketing Manager at Wealthsimple, Devon worked in Toronto, Ontario, Canada until Oct 2022. Prior to joining Wealthsimple, Devon was a Lifecycle Marketing Manager at Wealthsimple and held the position of Lifecycle Marketing Manager at Toronto, Ontario, Canada. Prior to that, Devon was a Senior Manager, Member Marketing at League Inc., based in Toronto, Ontario, Canada from Sep 2020 to Apr 2021. Devon started working as Manager, Member Marketing at League Inc. in Toronto, Canada Area in Jul 2018. From May 2017 to Jul 2018, Devon was Account Executive at Cossette, based in Toronto, Canada Area. Prior to that, Devon was a Account Coordinator at JAM Direct Inc., based in Toronto, Canada Area from Feb 2016 to May 2017.
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Devon Bentley's current jobs
Devon Bentley's past jobs
Helping grow the world's most human financial company through client engagement and advocacy across the Wealthsimple ecosystem of products.
Lead and grew a team of Marketers focused on key lifecycle metrics and stages including activation, onboarding, engagement, retention and win-back. Helped define immediate and future growth and vision for the team.
I breakdown and understand the unique user journeys and user experiences creating best in class Monthly Active User (MAU) and Member Activation rates. I am building and leading a team of results-oriented marketers and oversee all member-focused marketing channels including email, push notifications, in-app messages, social media, blog, and web.
Lead the CRM email marking portfolio for clients including TD Canada Trust, TD Bank and Dyson. Worked with senior clients to deliver best-in-class dynamic and personalized email campaigns that had meaningful impact to the company's key priorities and goals including, client onboarding, conversion, up-sell and cross-sell.
Responsible for the coordination of all advertising requirements for the small and medium business division for Bell. I managed and maintained the client relationship and advertising campaigns through channels including: direct mail, email, and digital ads.