Dina Peck
About
Dina works in the following industries: "Internet", "Financial Services", and "Market Research". Dina is currently Senior Research Analyst at Twitter. In Dina's previous role as a Research Analyst at Twitter, Dina worked in until Mar 2021. Prior to joining Twitter, Dina was a Research Specialist at Twitter and held the position of Research Specialist. Prior to that, Dina was a Product Consultant at Morningstar, based in Greater Chicago Area from Sep 2016 to Jan 2017.
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Dina Peck's current jobs
Dina Peck's past jobs
As a Research Analyst, I have continued to analyze marketing campaign performance for major CPG brands on Twitter, while taking on a more consultative role with brands I've consistently partnered with over the past few years. I have become the driver of more thought leadership research projects that aim to prove the value of Twitter to brands and guide brands in achieving their marketing goals on Twitter - including high-stakes projects such as the Tokyo 2020 Olympics, for which I led Twitter's global research strategy. In this role, I also increased the scope of my cross-functional work, frequently collaborating with different internal teams ranging from marketing and comms to business development and product.
As a Research Specialist, I analyzed the performance of major CPG brands' (e.g. PepsiCo's) marketing campaigns on Twitter through brand lift and offline sales studies, presented the results to agency and brand clients, and developed actionable recommendations for clients to implement in future campaigns. I also conducted multiple quantitative and qualitative thought leadership research projects to prove the value of Twitter to brands and guide brands in understanding their audiences on Twitter. These projects included an analysis of NBA sponsorship on Twitter, a deep-dive on men's shopping behaviors, and beauty insights.
I guided financial advisors in using Morningstar Office, an all-inclusive portfolio management software, to track clients’ portfolio activity, create investment plans, generate analytical reports, and conduct financial research.