Dorene S

- Responsible for driving JAPAC business ideas into experiences, provided strategic solutions and work stream deliverables; ensured processes are followed through and projects delivered efficiently. - Translating hi-complex project ideas into simple and intuitive communications. Seamlessly problem solving across various functions and departments within Twitter, as well as third-party partners. - Identify opportunities to streamline and optimize processes across Brand Strategy team for the JAPAC region. - Partnering with advertisers to build innovative experiences to maximise revenue potential. - Managing cross-functional relationships among stakeholders across the JAPAC region. - Identifying project risks, tracked issues and developed mitigation and contingency plans.

- Supported SAP Global Design Thinking team to re-imagine the future of business models, strategies and approaches through creative-led communication. - Drove digital innovative solutions to facilitate SAP Design Thinking workshops, managed project timelines and financial aspect of the business.

- Leading and managing Microsoft Surface China projects from delivery of approved concepts through to completion of campaigns. - Partnering with Global team to evaluate creative concepts, ensuring localization adheres to local cultural insights and relevancy. Champions processes; identifies means to integrate and improve efficiency between clients and agencies. - Cultivates strong partnerships with internal and external stakeholders. Clearly and actively communicates requirements, deliverables, timelines and budget status – ensuring that all team members are on the same page. - Accountable for agency’s performance within the implementation domain; identifying best practices, anticipate and recognizing gaps/ foreseeing opportunities.

– Freelanced with a few different agencies; namely Tribal Worldwide, R/GA and Publicis. – Nurtured FMCG brands while building and driving digital initiatives across Asia Pacific/ China regions. – Identified digital opportunities and articulate integrated directions, as well as engaging people at optimal levels for project success and overall account utilization. – Lead discovery process on large engagements and accurately scope projects, defining project requirements and success metrics. – Pivoted to deliver clear and concise communication for clients' needs by managing internal/ external stakeholders’ expectations. – Developed pitches for new digital and integrated business; working closely with strategy, creative and technology teams.

Accounts: adidas/ BP/ UPS/ J&J/ InterContinental Hotels Group/ P&G (OLAY/ Pantene/ Pringles) – Spearheaded the digital team to drive integrated through-the-line B2B/ B2C brand campaigns across different industries, reporting directing to Business Director/ Managing Director. – Key driver to collaborate between Global and Regional teams in extending thought leadership, communication strategy and markets roll-out. – Responsible for developing online strategy focusing an optimum combination of digital tools, social networks and media platforms to reach target audience in a cost effective way. – Oversee overall accounts, budget allocation and resources for the campaigns. – Promoted from Associate Account Director to Account Director in January 2010.

Accounts: Diageo (Baileys/ Smirnoff/ Johnnie Walker), DHL Asia Pacific/ IBM – Involved in planning, development and production of through-the-line campaigns with digital innovation as a key focus. – Ensured campaigns are delivered on a timely basis, managed campaign budgets and delivering campaigns based on given objectives/ KPIs. – Developed and demonstrated and a strong sense of digital knowledge and passionate for innovation. – Promoted from Account Executive to Account Supervisor in May 2006.