Fadi Karam Khoury

Ultra-processed foods now make up the majority of daily calories for many consumers. At Fruitist, we’re a vertically integrated berry company on a mission to tackle this silent crisis by offering great-tasting, craveable alternatives to ultra-processed snacks that are genuinely healthy. CMO. Leveraging technology to transform the produce aisle and inspire consumers with healthier, more delicious snacking choices 🫐

Helping startup founders and CMOs. StartX is Stanford University's startup accelerator and a community of serial entrepreneurs, industry experts, tenured Stanford professors, and well-funded growth-stage startups. We believe that entrepreneurs can achieve more as a group, than they can as individuals. StartX has helped startups raise over $1.9B with a $4.8M+ average per company funding rate from leading investors such as Greylock Partners, Andreessen Horowitz, and Founders Fund. Mentoring on the following topics: Marketing, Strategy, Team Building, Consumer Products, Food, Tech, CPG, GTM, Consumer Research, Advertising, Social Media, Digital Marketing, DTC, retention (mainly with Salesforce), personalized consumer experience, look-alike modeling of third party data, nimble brand content creation

Advisory Board Member at the CMO Council. "The Chief Marketing Officer (CMO) Council is a global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers. In total, the CMO Council and its strategic interest communities include more than 60,000 CMO and global marketing executives in more than 110 countries covering multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia-Pacific, Middle East, India and Africa. "

CMO. Working with some of the world’s most prominent scientists to establish Tru Niagen as the world's leading supplement for cellular repair and healthy aging. Building world-class digital D2C/B2B operations

Advising a passionate team working on developing ridiculously tasty and nutritious plant-based food products, and bringing them to the market through an exceptional D2C engine

In charge of a portfolio of local and national beverage brands at Nestle Waters ($3.3 Bn in annual sales). Overseeing strategy and marketing end to end. Overseeing marketing (communication, media, consumer centers), social media, digital media, strategy, consumer research, direct consumer acquisition (DTC sales, e-commerce), partnerships and analytics (data science). Media: offline, digital, programmatic, social, proactive engagement, personalized consumer experience, look-alike modeling of third party data, nimble brand content creation etc

Helping the Yup team boldly take on one of America’s most pressing and critical national crises. Advising the team on strategy, DTC marketing and GTM CRO / CMO

Globally in charge of product management on KitKat. This includes leading product innovation and renovation of existing product range, developing commercial strategies and plans for global campaigns, developing marketing launch campaigns (including traditional, digital and social media content and strategies) and guiding the development of new technologies in chocolate R&D centers to become growth drivers. Continuing to be in charge of strategy for the chocolate and confectionery business of Nestle, in Asia, Africa and United States.

Oversaw the chocolate and confectionery business of Nestle in Asia and Africa (2 bn USD) focusing mainly on China, India, Indonesia, Japan and South Africa sales and business turnarounds. I also became in charge of the US business as of Sep 2016.

General Manager of commercial and manufacturing operations in 2 countries (USD 250 million business and a team of 1,500). The most valuable leadership experience of my life, working under extreme uncertainty, in a very volatile war zone environment and dealing with human and business crises.

In charge of the marketing / brand management/ sales department. Led the work of a team of 7 Senior Brand Managers and Brand Managers overlooking Nestle's Chocolates and Sweets business (13 brands) in 12 countries ($200 million) Achieved the turnaround of two of the largest chocolates brands in the Middle East, achieved highest sales growth in 10 years and doubled the profitability of the portfolio. Conceived the Kit Kat Comedy show, the first online reality show in the Middle East.

-Fully turned-around an $80 million business after several years of market share drops through brand architecture work involving product innovation and commercial innovation. Took back market leadership and created large gap vs. competitors leading top competitor to pullout investment. -Winner of the 2010 Effie Award for the Best Product Launch in Middle East and North Africa against 500 submissions from multinational companies such as P&G, Pepsico and Unilever

In charge of brand management, brand building and innovation work.

Worked in marketing. Achieved sales turnaround of the Pert Plus brand and highest ever market share