Felicia Dodge
About
Felicia Dodge is from New York, New York, United States. Felicia works in the following industries: "Computer Software", "Internet", "Entertainment", and "Leisure, Travel & Tourism". Felicia is currently Research Lead at Twitter, located in New York, New York, United States. In Felicia's previous role as a Research Analyst at Twitter, Felicia worked in New York, New York, United States until Oct 2021. Prior to joining Twitter, Felicia was a Research Specialist at Twitter and held the position of Research Specialist at Greater New York City Area. Prior to that, Felicia was a Associate Analyst at Quantifind, based in Greater New York City Area from Aug 2018 to Jun 2019. Felicia started working as Marketing Data Analyst at Unleashed, LLC in Greater Boston Area in Sep 2017. From Jan 2018 to May 2018, Felicia was Data Science & Advanced Analytics Graduate Intern at SiriusXM, based in Greater New York City Area. Prior to that, Felicia was a Marketing Intern at Unleashed, LLC from Jul 2015 to Aug 2017.
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Felicia Dodge's current jobs
• Audience Insights lead for media & entertainment sales partnerships, tasked with deriving insight from Twitter data to help brands come up with creative ideas and tactics. Working to make data accessible for everyone at Twitter through developing self-service insight products.
Felicia Dodge's past jobs
• Analyzed consumer language across various unstructured data sources to inform decision making for Fortune 500 companies. • Worked cross functionally across Client Services, Engineering, and Product teams to iterate on scalable client solutions. • Used tools including R and Python to develop and run custom analyses on financial and social data. • Advised and presented to C- and VP-level decision makers
• Gathered key business and user insights in rideshare industry, applied strategic planning to create a long-term vision for the brand and content. • Created & analyze surveys distributed to drivers and riders, shared key insights to inform marketing decisions. • Developed and managed content for 11 social media and blog accounts on Twitter, Facebook, Instagram, LinkedIn, & Pinterest • Created segmentation, targeting, and positioning strategy
• Supported statistical model tracking and maintenance using Teradata SQL and JMP SAS, reviewed reports to identify any outliers and necessary variable adjustments. • Collaborated with Marketing and Business Intelligence teams to create reporting template for decision tree models to target potential customers based on propensity to convert.