Felicia Li Gaillard

I lead the planning, development, and execution of ADI’s marketing and communications strategies.

Lead marketing efforts and product go-to-market across Asia Pacific for two business units - Facebook Gaming and Meta Audience Network. Develop and implement regional marketing strategies to drive product adoption and support in-market sales teams to grow revenue with highly-targeted marketing campaigns. Lead and manage a team of 5 regional marketers.

(MoPub, a Twitter’s mobile advertising network, was sold to AppLovin in Oct. 2021.) Lead the marketing efforts across Asia Pacific. Responsible for developing and implementing integrated regional marketing strategy and product go-to-market while partnering with cross-functional teams both within APAC and across the global teams.

Sit on both Global Marketing Leadership and APAC Leadership Teams. Led an integrated marketing strategy and product go-to-market to support programs across functional roles of Sales, Products, Client Services, Customer Success, Corp Comms and Executive Leadership. Hired, managed, and mentored a team of 4 regional marketers. - Set strategy and create a marketing plan to achieve revenue >60% YOY growth objectives. - Collaborated with product team and global product marketing team to support new product go-to-market strategy in APAC markets. - Influenced and brought the global C-suite to Japan market and landed on wide media coverage, which led NHK (Japan’s biggest public broadcaster) to invite IAS to participate in their Ad Fraud TV program. - Launched Media Quality Report in 7 local markets and established IAS the verification leader position among agencies and brands in SEA markets. - Grew total APAC marketable leads and contacts by >1000%, SEA (incl. HK+TW) database grown by 5000% over two years. - Worked with product team, customer service team to run annual Customer Satisfaction Survey in APAC to analyze and evaluate market opportunities, customer feedback, and influence product roadmap. - Launched the Japanese website and 3x regional resources microsites for JP, ANZ, and SEA; increased client site visits and secured more clients’ participation in our Master of Media interview series. - Partnered with CFO APAC, APAC Leadership team to strategize, plan and launch IAS into the India market with targeted marketing activations. - Built strong partnership with industry associations IAB in SEA, AU, and NZ, World Federation of Advertisers, Mobile Marketing Association (MMA), and trade publications (CampaignAsia, The Drum, Marketing) to increase the share of voice for IAS in APAC region. - Selected to be the APAC representative for IAS Global Inclusion Council. - Awarded as Women to watch 2018 by CampaignAsia, further elevated the IAS brand in APAC.

(Eyeota is an audience technology platform that enables the intelligent use of data.) Promoted to leadership role to launch Eyeota brand into the newest US market and continue scaling up globally. - Revamped the website and supported the founders to launch a new office in the US market. - Worked with the product team to identify new products; led new product go-to-market strategy and opened up a new revenue stream. - Built strong partnership with industry body Interactive Advertising Bureau and The UK Association for Online Publishing (AOP) to establish Eyeota as a key industry player in digital advertising space. - Hired 2 NYC-based marketers and managed the HQ marketing team of 6 marketers.

Developed and implemented digital transformation across APAC and EMEA. - Developed and launched a brand new website and a HelpDesk in the first 6 months, monthly website visits increased by 700%, organic search counted for 40%-50% of the total website visits. - Implemented CRM (Salesforce) and Marketing automation (HubSpot), developed an integrated lead gen strategy, database increased by 5x within 1 year, acted as SFDC + HubSpot admin. - Developed social media campaigns and social followers increased by 4x. - Partnered with sales leaders to strategize and execute our signature event Eyeota Data Summit across the key markets.

Responsible for launching 3 new IT trade shows (Cloud Expo Asia, Data Centre World, IDA’s CloudAsia). - Built partnership with >60 industry associations and leading media, including government agency IDA. Launched and managed 3x event websites. - Led a 6-person team & delivered >130% visitor target. - Managed >200 ICT & Telco sponsors. - Oversee the production of marketing campaigns including email marketing, social media branding and LinkedIn campaigns.

• Supervised P&G marketing campaigns across APAC as per IOC guideline compliance. • Acted as the lead contact for internal/external stakeholders across APAC, EMEA and the US. • Managed over 15 P&G brands’ marketing Olympic campaigns approval. • Athlete management and social media engagement.

• Led a team of producers and executed 50+ events in Greater China region. • Worked across sales and creative teams, managed clients communications. • Managed relationship with 30+ brands across FMCG, Luxury, Financial Services, Tech, Electronics, etc. • Owned and managed budget spend.

• Managed internal / external stakeholders across regions; responsible for internal communications. • Key project coordinator for Chinese Film Director Zhang Yimou and Jack Morton London team; won the RFP for Beijing 2008 Olympics Opening & Closing Ceremonies. • Handled cultural conflict and communication crisis; executed experiential marketing campaigns.

Lead a team of 2 to support the Finance Controllers in EMEA. Was awarded as top performer to receive training in France.