Fernanda Murphy

Connecting billions of Android users around the world to content they love on Google Play. WW Marketing leader driving the global strategy and execution of marketing efforts for Google Play gift cards and other forms of payments. Lead and manage the marketing function, overseeing product marketing, campaign and creative, media and content strategy, promotions, channel marketing, partner marketing, co-marketing, retail narratives, and consumer research. Guide, oversee and mentor global team of marketers to achieve KPIs and grow the number of Google Play paying users through retail and payments partnerships. Collaborate with internal teams such as partner managers, business development, product, brand, growth, loyalty, commerce, payments, legal, etc.