Georgia Herdener
About
Georgia Herdener is from San Francisco Bay Area. Georgia works in the following industries: "Internet", "Non-profit Organization Management", "Marketing & Advertising", "Philanthropy", and "Information Technology & Services". Georgia is currently Head of Performance Advertising, MoPub at Twitter, located in San Francisco Bay Area. In Georgia's previous role as a SVP, Business Development & Account Mangement at CrossInstall, Georgia worked in San Francisco Bay Area until Jun 2020. Prior to joining CrossInstall, Georgia was a Vice President, Growth at CrossInstall and held the position of Vice President, Growth at San Francisco Bay Area. Prior to that, Georgia was a Director, Developer Partnerships at Tapjoy, based in San Francisco Bay Area from May 2013 to Apr 2016. Georgia started working as Sr. Manager, Developer Partnerships at Tapjoy in San Francisco Bay Area in Apr 2012. From Mar 2011 to Apr 2012, Georgia was Account Manager, Developer Partnerships at Tapjoy, based in San Francisco Bay Area. Prior to that, Georgia was a Program Manager at American Cancer Society, based in Greater Seattle Area from Mar 2010 to Apr 2011. Georgia started working as Director Of Partnerships at AOK Organization in Greater Seattle Area in Nov 2007.
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Georgia Herdener's current jobs
Manage global teams for Twitter's programmatic advertising business (US, EMEA, APAC): - Account Management - Business Development/Sales - Creative Account Management - Creative Production - Analytics + Ad Operations
Georgia Herdener's past jobs
Acquired by Twitter in May 2020 Manage global business team overseeing revenue: - Sales, Gaming & Brand (US, EMEA, APAC) - Account Management - Analytics & Operations - Partnerships (Facebook, Google, Snap) - Marketing
- Manage Partnerships team (Facebook, Google, Snapchat, Unity, etc) - Supply/exchange partnerships (Twitter, Google, AppLovin, etc) - Direct publisher relationships with Top 200 app developers (revenue, direct deals, optimizations)
Tapjoy is the leading platform company for social and mobile applications. The company’s turnkey alternative payment platform enables developers to significantly increase their monetization rates when selling virtual goods or premium digital assets, while its cross-platform distribution services provide massive reach and cost-effective user acquisition on the leading social, mobile and gaming platforms. The company is headquartered in San Francisco, California. Investors include Rho Ventures, Interwest Capital, North Bridge Venture Partners, and D. E. Shaw Ventures. For more information, visit www.tapjoy.com.