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Gloria Canales

Head of Marketing, CMO - Amazon México
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Email: ****@****.***
LinkedIn: Gloria Canales
Location: Miguel Hidalgo, Mexico City, Mexico
Current employer: Amazon
Current title:
Head of Marketing and Prime Program
Last updated: 21/05/2023 23:54 PM
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About

Gloria Canales is from Miguel Hidalgo, Mexico City, Mexico. Gloria works in the following industries: "Internet", "Apparel & Fashion", "Management Consulting", "Food & Beverages", and "Retail". Gloria is currently Head of Marketing and Prime Program at Amazon, located in Mexico. In Gloria's previous role as a General Manager and Category Leader, Softlines business (Fashion) at Amazon, Gloria worked in Mexico until Mar 2020. Prior to joining Amazon, Gloria was a General Manager and Category Leader, Media Business and New Projects at Amazon and held the position of General Manager and Category Leader, Media Business and New Projects at Mexico. Prior to that, Gloria was a Manager, Vendor Management, Media Business at Amazon from Nov 2014 to Sep 2015. Gloria started working as Co-founder and Managing Director at Dafiti - Fashion ecommerce in Mexico in Jan 2012. From Oct 2009 to Dec 2011, Gloria was Consultant at Bain and Company Mexico, based in Mexico City Area, Mexico. Prior to that, Gloria was a Senior Associate Consultant at Bain and Company, based in Dallas/Fort Worth Area from Apr 2004 to Jul 2007. Gloria started working as Marketing Intern at Cerveceria Cuauhtemoc Moctezuma in Monterrey Area, Mexico in Sep 2003.

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Gloria Canales's current jobs
Company: Amazon
Title: Head of Marketing and Prime Program
Period: Mar 2020 - Present (4 years, 9 months)
Location: Mexico
Gloria Canales's past jobs
Company: Amazon
Title: General Manager and Category Leader, Softlines business (Fashion)
Period: Aug 2016 - Mar 2020 (3 years, 7 months)
Location: Mexico
Company: Amazon
Title: General Manager and Category Leader, Media Business and New Projects
Period: Sep 2015 - Aug 2016 (11 months)
Location: Mexico
Company: Amazon
Title: Manager, Vendor Management, Media Business
Period: Nov 2014 - Sep 2015 (10 months)
Title: Co-founder and Managing Director
Period: Jan 2012 - Nov 2014 (2 years, 10 months)
Location: Mexico

Responsible for Commercial, Finance, HR, and Legal Departments. Commercial: -Developed and maintained relationships with 300+ national and international suppliers -Defined portfolio strategy -Established planning process and set seasonal purchasing budgets -Determined and measured commercial targets -Developed and launched three Private Label brands Finance: -Supervised preparation of Financial Statements (IFRS and local GAAP) and internal KPIs -Oversee Quarterly audits -Overall cash management (forecasting and monitoring) -Supported ERP implementation HR -Defined Code of Conduct -Developed a recruiting process and supervised recruiting for 150+ employees -Compensation and benefits administration

Title: Consultant
Period: Oct 2009 - Dec 2011 (2 years, 2 months)
Location: Mexico City Area, Mexico

- Growth strategy: Developed growth strategy for retail business of an international CPG company. - Organizational redesign: Evaluated structure for all divisions of a national CPG company; designed new organization with savings of ~10%. - Post Merger Integration: Led PMI of two large global CPG companies in Mexico; assisted in the redesign of the new route to market and modern channel strategy.

Company: Bain and Company
Title: Senior Associate Consultant
Period: Apr 2004 - Jul 2007 (3 years, 3 months)
Location: Dallas/Fort Worth Area

Projects in El Salvador, Argentina, Brazil, Mexico, USA, and India. Industries: Airlines, telecom, construction, retail and CPG.

Company: Cerveceria Cuauhtemoc Moctezuma
Title: Marketing Intern
Period: Sep 2003 - Dec 2003 (3 months)
Location: Monterrey Area, Mexico

- Supported advertisement division for three products including best-selling brand. - Coordinated projects/budgets related to advertising strategy implementation.

Company: Bancomext
Title: International Trade Intern
Period: Jun 2003 - Aug 2003 (2 months)
Location: Vancouver, Canada Area

- Evaluated possibilities of introduction of Mexican products into Canadian markets, including the identification of potential importers.

Gloria Canales's education
The University of British Columbia
2002 - 2002
University of Essex
Economics of the European Union
2001 - 2001
Harvard Business School
Master in Business Administration
2007 - 2009
Honors. Member of student government. Coordinator of several seminars and symposiums, including XXII International Symposium in Economics and the IV International Day of Finance.
BA
1999 - 2003
Gloria Canales's top skills
Retail Start-ups Business Development Entrepreneurship Marketing Strategic Consulting Business Planning Management Consulting Competitive Analysis Marketing Strategy Business Strategy E-commerce Strategy Strategic Planning Leadership Management Negotiation
Gloria Canales's Colleagues
AS
Amit Singla
Director Of Engineering
Seattle, Washington, United States
NF
Nancy Felix
Sr Leader, Software Development - Amazon Devices
Seattle, Washington, United States
WB
William Bowes
Vice President of Engineering
Seattle, Washington, United States
CP
Cecilia Pizzurro
Head of Engineering - Alexa Devices Ambient Home Platform
Seattle, Washington, United States
HG
Horacio Gomez
Sr. Global Commodity Manager
Seattle, Washington, United States
Gloria Canales has 880K+ colleagues in total at Amazon. You can find all of them in FinalScout.
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