Gregg Segall

As a member of the Product team for start up AVOD streaming service, manage editorial efforts pertaining to a unified user experience and internal functionality, including synopses, tags, factual metadata, imagery, etc. Manage team of writers and metadata specialists as well as oversee 3rd party services and relationships to build and deliver scalable metadata fulfillment, including data feeds, projects, etc. Write and edit copy and collaborate on content strategy for user-facing copy such as synopses, email and push messages, tutorials, etc. Lead curation and categorization processes, ensuring all titles are accurately merchandised, combining editorial insight and metadata enhancement for scalability. Responsible for developing guidelines, voice & tone and standardization for copy writing, images and metadata to power user-facing and under-the-hood use cases (ie. recommendations, personalization, etc.). Collaborate with cross-functional partners in engineering, business development, & content operations, marketing, ad sales, etc. to ensure unified approach to business and product goals.

As a member of the Enhanced Content team within Product Innovation, focused on the constant improvement of the member experience via front facing and under-the-hood metadata to power the merchandising. Owned title-level metadata end to end, in a data-driven user experience, to continuously improve existing features via A/B testing and consumer research, across a range of user interfaces, product features, etc. Oversaw maturity rating efforts around the globe, to ensure compliance with various ratings boards and provide members with trustworthy classifications. Managed the Metadata Research team, responsible for verification, editorializing and enhancement of title level metadata worldwide, for a consistent user experience. Managed team of writers and editors, overseeing synopsis writing and other copy. Supervised the title localization research process to ensure titles across our global catalogs were accurately marketed and merchandised to our international member base. Highly cross-functional across several teams including Product, various Engineering groups, Operations, Creative Services, Localization, Search, QC, Data Sciences and CP&A, and more. Key stakeholder for the relaunch and ongoing evolution of several content management systems, working closely with our CMS engineering partners.

Oversaw TV and movie synopsis workflow, including steady state and project assignments to the writers and editors.

Responsible for overseeing the collection and management of DVD and games metadata and assets on the Qwikster site, as part of the Product/Content team. Managed team to perform research and content enhancement to titles in the DVD and games catalog. Responsible for building team including recruiting, hiring, and reorganizing. Collaborated with Product, Engineering and Content Operations teams to improve recommendation engine and other features and editorial styles to improve user experience. Worked with Engineering team to improve the internal Content Management System (CMS) to increase efficiency for Content Operations and Enhanced Content teams.

Oversaw entire editorial content department, including TV, Film, International Film, Biographies, Company/Representation, DVD, and Digital Media departments, for premiere web-based research firm and information resource serving the entertainment industry for B2B clients, across several product lines, and consumer facing (B2C) sites via syndication. Managed staff of 40+ internal fulltime employees, consisting of 8 direct reports including 4 managers, an overseas staff of 7, and a variable staff of freelancers. Responsible for reorganizing, recruiting, interviewing, hiring, and staff reviews. Stakeholder and product manager for proprietary Content Management System (CMS). Worked closely with tech/engineering head and leads to manage regular feature additions, updates and bug fixes. Instrumental in the complete ground-up redesign of the CMS and launch. Collaborated with Syndication, Business Development, Marketing, Product, Sales, Customer Service and Finance leads to ensure editorial content was consistent with company goals and product initiatives while improving the customer experience. Developed and launched DVD editorial initiative to service clients metadata and image needs in-house. Worked directly with the distributors to obtain DVD assets. Created Digital Media department to track web series, shorts and online content. Reorganized International Film initiatives into separate sub-department and integrated the data into the primary CMS and database, refined its feature set to improve the relaunched Screenline product site, while providing more international data and box office to the StudioSystem site. Overhauled and updated Standards and Practices and their documentation to better reflect editorial styles and direction. Partnered with the New York Times editorial and business teams to help surface data in new ways for the media news desk and entertainment reporting as well as interactive graphics for special features on the NY Times site.

Oversaw all TV content from development to Broadcast for Baseline StudioSystems, an industry leading entertainment research and data provider. Redeveloped department's scope and processes to improve efficiencies. More than doubled scope and coverage from 20 to 50 networks in three years. Worked extensively with technology team to improve tools to track unique TV data sets. Collaborated with syndication, marketing and sales departments to better leverage TV data as company expanded into consumer facing data from the original B to B business model, as we grew from a subscription-only service to multitiered products and services.

Developed Series and TV movies for cable and network for one of the largest global television distributors in the world. Current programming executive on all on-air shows. Projects included Baywatch, First Wave, TRAX, Nero Wolfe, 100 Centre Street. Collaborated with several of the top TV Movie Producers with distribution deals to develop their films for the global marketplace.