Helen Chen
About
Helen Chen is from New York, New York, United States. Helen is currently VP / GM, eCommerce & Growth | Digital Transformation at Pernod Ricard, located in Paris, Île-de-France, France.
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Helen Chen's current jobs
Build new digital business (~$150M B2C/DTC & ~$350M B2B) and inter-disciplinary team (~50 FTE scope) from the ground up. Mission to build the #1 US BevAlc digital commerce ecosystem Dual GM and transformation duties: (1) As GM: Architect 3 year vision, strategy & roadmap for business and org. Own US digital P&L and 8 figure budget. Scale business across footprint of 30+ customers. Drive full-funnel digital marketing for ~20 brands. Grow revenues by >6x in 2+ years and consistently outperform the market, while standing up new team (attract & develop talent from outside industry: start-up, tech, VC, consulting; ~35 hires in first 15 months) (2) As a Transformation Leader: Design and launch enterprise change and up-skilling efforts in the US and with global partners. Member of leadership team forming first Digital Transformation capability within global organization Direct team and matix collaboration: (1) Direct Interdisciplinary Team: Growth Marketing - performance, creative, shopper; Digital KAM; DTC; B2B; Finance; Biz Dev & Partnerships; Product & Data (2) Matrix collaboration: Brand, HR, IT, sales, supply chain, legal Special Projects: (1) Advise and partner with M&A & corporate venture teams on 10+ digital diligences - investment thesis, value creation & synergies, org & talent integration (2) Advise and partner with legal & regulatory team to shape BevAlc digital commerce legislation