HC

Helen Chen

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Email: ****n@pepsico.com
Location: New York, New York, United States
Current employer: Pernod Ricard
Current title:
VP / GM, eCommerce & Growth | Digital Transformation
Last updated: 01/04/2024 21:57 PM
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About

Helen Chen is from New York, New York, United States. Helen is currently VP / GM, eCommerce & Growth | Digital Transformation at Pernod Ricard, located in Paris, Île-de-France, France.

You can find Helen Chen's email on finalScout.com. FinalScout is a popular professional database with more than 500 million business professionals and over 200 million company profiles.

Helen Chen's current jobs
Company: Pernod Ricard
Title: VP / GM, eCommerce & Growth | Digital Transformation
Period: Jun 2020 - Present (4 years, 5 months)
Location: Paris, Île-de-France, France

Build new digital business (~$150M B2C/DTC & ~$350M B2B) and inter-disciplinary team (~50 FTE scope) from the ground up. Mission to build the #1 US BevAlc digital commerce ecosystem Dual GM and transformation duties: (1) As GM: Architect 3 year vision, strategy & roadmap for business and org. Own US digital P&L and 8 figure budget. Scale business across footprint of 30+ customers. Drive full-funnel digital marketing for ~20 brands. Grow revenues by >6x in 2+ years and consistently outperform the market, while standing up new team (attract & develop talent from outside industry: start-up, tech, VC, consulting; ~35 hires in first 15 months) (2) As a Transformation Leader: Design and launch enterprise change and up-skilling efforts in the US and with global partners. Member of leadership team forming first Digital Transformation capability within global organization Direct team and matix collaboration: (1) Direct Interdisciplinary Team: Growth Marketing - performance, creative, shopper; Digital KAM; DTC; B2B; Finance; Biz Dev & Partnerships; Product & Data (2) Matrix collaboration: Brand, HR, IT, sales, supply chain, legal Special Projects: (1) Advise and partner with M&A & corporate venture teams on 10+ digital diligences - investment thesis, value creation & synergies, org & talent integration (2) Advise and partner with legal & regulatory team to shape BevAlc digital commerce legislation

Helen Chen's Colleagues
KC
Karen Chisholm
Director Transformation Analytics
Paris, Île-de-France, France
LS
Laurent Schun
Managing Director
BL
Benoît LAUG
Managing Director
JT
Jean Touboul
CEO - Pernod Ricard South East Asia
Paris, Île-de-France, France
CB
Constanza Bertorello
CEO Pernod Ricard Southern Cone
Paris, Île-de-France, France
Helen Chen has 11K+ colleagues in total at Pernod Ricard. You can find all of them in FinalScout.
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There are 1K+ other "Helen Chen". You can find all of them in FinalScout.
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