Hyangsook Choi
About
Hyangsook Choi is from Seoul, South Korea. Hyangsook works in the following industries: "Internet", "Consumer Electronics", and "Information Technology & Services". Hyangsook is currently Head of Indusrty - Global Brands (Korea) at Twitter, located in Seoul, South Korea. In Hyangsook's previous role as a Head of Gaming/Entertainment Vertical Sales and Business Development at Twitter, Hyangsook worked in Gangnam-gu, Seoul, Korea until Jul 2020. Prior to joining Twitter, Hyangsook was a Senior Manager in User Profile and Big Data Analytics at Samsung Electronics and held the position of Senior Manager in User Profile and Big Data Analytics at Suwon, Gyeonggi-do, Korea. Prior to that, Hyangsook was a Senior Manager in Strategic Service Partnership and Business Development at Samsung Electronics, based in suwon from Jul 2008 to Nov 2012. Hyangsook started working as Project manager in Global Business Team at SK Communications in Seoul, Korea / Frankfurt, Germany in Sep 2005. From Jul 2002 to Jun 2004, Hyangsook was B2B Marketing Manager for Small and Mid-Business at SK C&C, based in Seoul, Korea.
You can find Hyangsook Choi's email address at finalscout.com. FinalScout is a free professional database with over five hundred million business professional profiles and over two hundred million company profiles.
Hyangsook Choi's current jobs
- Responsible for the global brands strategy and revenue with Korean global brands (Samsung, Hyundai, Kia) - Developed a long term / short term strategy, yearly upfront deals with value proposition, action plans for global brands partnerships and revenue generation - Collaborate with cross functional teams such as data intelligence, brand strategy, and global teams
Hyangsook Choi's past jobs
• Responsible for strategic partnerships and business development with key partners and developed meaningful pipeline in Korea • Identified, proposed and executed a high-impact deals with Samsung such as product integration on Samsung flagship devices • Cross-functionally cooperated with product, design and technical teams • Managed complex contract negotiations involving legal, marketing and business terms • Expanded Fabric platform (Twitter mobile development platform) to Korean partners • Responsible for Twitter large client sales in Game, Webtoon, Travel and Fashion vertical • Launched advertisement campaign by building partnership with key partners and support performance optimization • Developed Webtoon vertical and made it the best practice advertisement campaign on Twitter • Successfully executed Twitter data sales (Firehose) with Korean portals
• Responsible for Samsung Account global growth strategy • Executed growth strategy for UI; mobile setup wizard preload and UI re-design • Executed growth strategy for marketing and partnership; API open, campaign and adoption of social sign in (e.g. Weibo) • Analyzed daily/weekly growth report, which included number, graphs and analytics • Established user profile scheme to collect, analyze, utilize user data to support CRM • Integrated online ID and offline membership, providing chances to analyze user behaviors between both online and offline (in Korea and China) • Set up open API strategy for Samsung Account authentication and released API to partners • Prepared data governance process and supported marketing team to conduct target marketing • Participated in Internet of Things for an authentication division
• Established partnership strategy for telecommunication companies for App Store Service • Developed sales deck with value proposition, business model and customization strategy • Prepared standard contracts document including SLA, cooperating with legal team • Proposed revenue sharing model and business negotiations with global and Korean carriers • Led contracts with major carriers, allowing Samsung services not only for open market, but also for carrier devices (e.g. Vodafone, Orange, T-Mobile, SKT, KT) • Cross-functionally cooperated with sales, planning, design and technical teams
• Participated in growth project of the Korean leading SNS 'Cyworld' • Dispatched to Germany as a project manager for 1 year in 'Cyworld Europe', a joint venture between Cyworld and Deutsche Telecom (Cyworld contributed to platform and Deutsche Telecom contributed to funding) • Managed localization project, working tightly with local planning, design, technical, and marketing teams • Participated in local marketing strategy to collect seed users among local artists • Contract review, budget planning, and agency control
• Established B2B marketing strategy to expand solution sales in SMB market • Identified potential IT solutions from SI projects and branded them to commercial products • Conducted brand marketing for SMB solutions; Events, seminars, client training, branding, and leaflet (e.g. ERP solutions for SMB)