Jamie Harbeck
About
Jamie Harbeck is from Arlington, Virginia, United States. Jamie is currently Lead Director, Retail Brand Marketing at CVS Health, located in Woonsocket, Rhode Island, United States. In Jamie's previous role as a Strategy, Innovation & New Product Marketing at Nestlé, Jamie worked in until Nov 2022. Prior to joining Nestlé, Jamie was a Vice President, Head of Marketing at Greenheart and held the position of Vice President, Head of Marketing. Prior to that, Jamie was a Senior Director, Brand Marketing at Hilton from Sep 2016 to Jun 2020. Jamie started working as Director, Digital Brand Marketing, Luxury & Lifestyle at Hilton Worldwide in Jun 2014. From Jul 2005 to Jul 2006, Jamie was Web Marketing Analyst at MICROS eCommerce.
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Jamie Harbeck's current jobs
• Hired to reposition the CVS brand, and create a differentiated value proposition to improve consumer preference • Authored new value proposition to gain competitive advantage over existing competitors and new market entrants, created strategy, governance, and internal roll-out plans, and drove executive leadership alignment of new direction • Leveraged research and insights to create new brand campaign positioning CVS as a purpose led brand