Jarrad Swain
About
Jarrad Swain is from London, England, United Kingdom. Jarrad works in the following industries: "Information Technology and Services". Jarrad is currently Campaign & Content Marketing Manager, Google Cloud, EMEA at Google, located in London, England, United Kingdom. In Jarrad's previous role as a Field Marketing Manager, Cloud Platform & AI Applications at IBM, Jarrad worked in Sydney, Australia until Apr 2020. Prior to joining IBM, Jarrad was a Field Marketing Manager, Cloud Platform and Watson Platform at IBM and held the position of Field Marketing Manager, Cloud Platform and Watson Platform at Sydney, Australia. Prior to that, Jarrad was a eCommerce Platform Manager, A/NZ at IBM, based in Sydney, Australia from Nov 2017 to Feb 2019. Jarrad started working as Social Content & Digital Engagement Specialist, Digital Business Group at IBM in Sydney, Australia in May 2016. From Jan 2016 to Aug 2016, Jarrad was Account Manager at McCann Worldgroup. Prior to that, Jarrad was a Marketing Assistant at TravelSIM Australia, based in Gold Coast, Queensland from Jun 2015 to Sep 2015. Jarrad started working as Marketing Assistant at Queensland Rugby Union (Queensland Reds) in Brisbane, Australia in Jan 2015.
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Jarrad Swain's current jobs
- Full-funnel campaign management; Accountable for technical decision-maker campaigns in EMEA: Data Analytics, Application and Infrastructure Modernisation. - Content creation spanning events (keynotes, roundtables, webinars), whitepapers, blogs, emails, call scripts and video.
Jarrad Swain's past jobs
This role has the same remit as my previous Watson & Cloud role, with a shift in product focus. My current portfolio includes IBM Cloud (VMware, SAP, Cloud Garage) and Cognitive Solutions (Watson Supply Chain, Watson Marketing & Commerce, Watson IoT, The Weather Company)
Watson is IBM's AI. My portfolio includes multiple solutions: infused with machine learning capabilities, built for businesses. My role is to work with Asia Pacific and local marketing teams to build and execute campaigns across the following portfolios: - Watson AI, Watson IoT, Watson Customer Engagement. The scope of this role includes: - Aligned to the Watson brand, owning the brand targets and working in partnership with wider marketing campaign and event teams to achieve them. - Developing the Marketing Business Plan for the Brand - Working with Brand Sales leader/s to identify marketing actions to help close gaps to budget by progressing and/or generating marketing opportunities. - Leading product launches locally building on Global and Asia Pacific launch plans. - Acting as the content expert for that Brand and responsible for ensuring that the Brand’s content shows up in best of breed across all marketing tactics. - Conducting enablement of Brand Sales teams on campaigns - Owning web content for Brand on ibm.com - Identifying and overseeing IBM client success stories for internal and external purposes - Working with Brand to identify SMEs/spokespeople for events - Advocating social eminence for Brand/BU leaders - Executing marketing events on site where required
As the local e-commerce platform manager, I'm responsible for: - Client journey mapping and optimization - Offering web metric analytics - Advising on SEM/SEO for e-commerce offerings - Making merchandising and content recommendations to portfolio marketing and campaign management stakeholders - NPS (Net Promotor Score) response and performance for transactional surveys
- Creation and management of sales enablement programs and onboarding for A/NZ market. - Management of IBM's Business Insight Blog. Includes planning, copywriting and web traffic analysis. - Undertaking metrics analysis and executive reporting for A/NZ digital tools: LinkedIn Sales Navigator, Social Content Library, Cognitive Sales Navigator. - Ad hoc design work: Creation of web content using Adobe Creative Suite (for e.g. infographics, web banners). - Assists in creating the commercial (mid-market) team's newsletter and managing the online community (internal)
- Initiated and maintained relationships on behalf of SMART (McCann) with key agency partners and suppliers - Implemented social media strategies and coordinated ongoing campaigns across several agency platforms. - Utilized collected data to create remarketing initiatives and analysis of ongoing campaigns to drive traffic and conversions through creative insights - Worked cross-functionally with agency teams: Creative, brand strategy, media, and web development.