Jens Raskop
About
Jens Raskop is from Munich. Jens works in the following industries: "Financial Services", "Management Consulting", "Pharmaceuticals", "Construction", and "Automotive". Jens is currently Head of Global Digital Marketing MINI at BMW Group, located in Munich. In Jens's previous role as a Head of CRM Systems & eCRM at BMW Group, Jens worked in Munich Area, Germany until Dec 2017. Prior to joining BMW Group, Jens was a Manager Marketing Planning, Steering & Market Research at BMW Group and held the position of Manager Marketing Planning, Steering & Market Research at Munich Area, Germany. Prior to that, Jens was a Manager Market Development Europe & Americas at BMW Group from Nov 2010 to Sep 2012. Jens started working as Regional Sales Director at Hilti Deutschland Gmbh in Oct 2008. From Oct 2006 to Sep 2008, Jens was First Line Manager at Novartis Pharma GmbH. Prior to that, Jens was a Head Strategic Planning & Projects at Novartis Pharma GmbH from May 2005 to Sep 2006. Jens started working as Senior Associate at McKinsey & Company in Munich in Apr 2001.
You can find Jens Raskop's email address at finalscout.com. FinalScout is a free professional database with over five hundred million business professional profiles and over two hundred million company profiles.
Jens Raskop's current jobs
MINI Websites: Feature & Content roll-out for 78 digital markets and MINI.com; MINI configurator Social Media: Digital Asset creation and delivery for SoMe campaigns; programmatic buying; DSP/DMP SEO/SEA: Technical and Content SEO Audits and KeyWord optimization Funnel Management: End-2-End KPI Tracking from off-page campaign to website, leads and sales (Adobe Analytics; Dynatrace)
Jens Raskop's past jobs
Lead Planning & Conversion Optimization Analytical CRM & big data analyses (e.g., Customer Scorings, IBM SPSS Modeler) AI (e.g., IBM Watson Content Analytics in CIC, Social bots) Sales Funnel Steering (Wholesale & Retail Conversion Tracking & optimization) Social CRM & Social Media Montioring (FB, TW, G+) + Community Management (e.g., motortalk) Online Performance Marketing (Online Lead generation, End-2-End Tracking, A/B Testing) Online car configurator on www.bmw.de (e.g., Need Analyzer, up-selling) CRM System IT administration & IT interface steering (e.g., migration to sales force clouds) CRM Campaign management (e.g., marketing automation, next best activity) Data Privacy compliance (e.g., § 28 BDSG, GDPR)
Brand management Marketing Metrics / Sales Funnel Management / Customer Journey / Touchpoint Management Market Research / SPSS-Modelling
Market Development, Provider Management, Implementation support
Span of Control: 70 Direct reports: 7 P&L responsibility, sales responsibility double-digit million € Procuration holder
Lead 14 direct reports (office and hospital), key account selling
PMO Integration Chiron Biopharmaceuticals Europe Rolling 5 year strategic Plan for Rx buisiness
Corporate Finance & Strategy
Company evaluation by DCF & Multiples Due diligences