Jessica Kwong
About
Jessica Kwong is from San Francisco Bay Area. Jessica works in the following industries: "Security and Investigations". Jessica is currently Head of Growth Marketing - Google Cloud Security at Google, located in Mountain View. In Jessica's previous role as a Head of Growth Marketing - Chronicle at Google, Jessica worked in Mountain View until Aug 2019. Prior to joining Google, Jessica was a Demand Generation, Project Lantern - Google X at Google and held the position of Demand Generation, Project Lantern - Google X at Mountain View, CA. Prior to that, Jessica was a Director, US Demand Generation at SentinelOne from Jun 2017 to Oct 2017. Jessica started working as Sr. Marketing Manager at SentinelOne in Palo Alto, California in Jul 2016. From Sep 2015 to Jul 2016, Jessica was Sr. Commercial Sales Program Manager at FireEye, Inc., based in Milpitas. Prior to that, Jessica was a Sr. Partner Marketing Manager at FireEye, Inc., based in Milpitas, CA from Feb 2014 to Sep 2015. Jessica started working as Partner Marketing Manager at FireEye, Inc. in Milpitas, CA in May 2013.
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Jessica Kwong's current jobs
Jessica Kwong's past jobs
Chronicle was an independent company within Alphabet, focused on enterprise cybersecurity, recently acquired back into Google Cloud.
Lantern was a project within X, Google’s “moonshot factory,” to design a radically different approach to cybersecurity, based on techniques developed by Google’s own threat researchers and analysts. Lantern was spun out into a separate Alphabet company called Chronicle.
Contributed to the 50% global marketing pipeline contribution over the last 2 quarters. Relaunched the website which led to an improved user experience and a 20% increase in website traffic. Doubled contact us/schedule a demo form fills over 12 months. Decreased the cost per lead by 50% and tripled the number of leads through paid search/display.
Developed, managed and executed a strategic national Field and Channel Marketing plan to support the pipeline needs of a growing sales team. Created the monthly WW prospect/customer and channel communications. Developed the partner on-boarding kit, partner program and partner recruiting kit including the webpage.
Worked cross functionally with Product Marketing, Product Management, and Commercial Sales leadership team on the roadmap and bundling of SMB solutions. Managed national sales engagement programs with our national Direct Market Resellers (CDW and Ingram) that resulted in doubled rep to rep engagement. Partnered with the marketing team to build and execute a SMB marketing plan of digital and field marketing activities with a 3x pipeline.
Led marketing for the cyber risk partners - insurance brokers, underwriters and law firms – to build a $11million pipeline within the first year. Launched and manage a partner marketing automation platform called FireEye Marketing Central with 800+ active partner, 24 campaigns, and 50+ assets. Created and managed Alliance partner marketing strategies for Tech Alliances, Cyber Risk partners, Global Solution Providers, Consulting partners, Strategic Technology Partners (total of 45 account managers WW).
Led Alliance Marketing for System Integrators, Managed Security Service Providers, Consulting Partners and Technology Alliance Partners. Developed and managed FireEye Operation Fuel, a partner call down day (142 meetings set with NA partners = $1.2M in opportunities with 33 partners). Hosted our inaugural NA PAC with 16 partner executives to gather partner feedback on the FireEye Fuel Partner Program, products, services and support and roadmap. Developed and managed the FireEye Fuel Partner Program 1.0 - messaging, collateral, communication, and website. Established the guidelines for a proposal base MDF program.
Delivered targeted campaigns to help partners generate high value leads and enhance sales efforts. Created worldwide partner communication and enablement. Managed the Imperva PartnerSphere Portal, a full service partner portal, including deal registration, marketing request forms, and real time sales, marketing and technical resources. Awarded CRN 2013 5-Star Partner Program Rating.
Launched and managed joint GTM plans with Tier 1 partners focused on demand generation campaigns, communications, and sales enablement.