Jessica Olympia

• Social marketing strategy, presence, brand voice and campaign execution. • Advise on brand imaging issues, such as logo and website design. • Website management, presence analysis and content strategy (SEO). • Manage paid campaigns on social and search (SEM). • Partnership and Influencer co-marketing executions. • Ad creative direction and placements. • On-site event coverage and social activations. MUSIC: Sony BMG UK, Ritual Productions, Ransak Records Web, PR and social for emerging musicians FASHION: Haus of PinkLemonaid, Donna L’Oren, Steve Madden, 180s Performance Event management, PR, local market promotions RESTAURANT: Yamas Restaurant Social, mobile and promotional strategy for a new restaurant in a high-traffic suburban shopping hub. CPG / RETAIL: Honest Tea, Jupiter Pet Products, 180s Performance Wear Web marketing, international market entry, financial consulting for small businesses in growth phases. LIFESTYLE: Visalus Web and mobile marketing for health & fitness brand. HEALTHCARE: Suburban Hospital SEO audit and rework (meta data & copy), website mobile compatibility. Web, PR and social for emerging musicians EVENTS: PTTOW! & WORLDZ Social and content marketing for marketing conference and exclusive member events.

• Early employee and 1st marketing hire at the world’s leading VR broadcaster of live sports and entertainment, acquired by Apple Inc. • Oversaw team, strategy and execution of all owned, paid and earned consumer-facing marketing channels. Built GTM plans, maintained budget and represented Marketing in all Product, Partner and Sponsorship initiatives. • Managed external agency relationships for social, creative and paid media campaign execution. • Grew strong relationships with content and platform Partners, enabling preferred placements and brand visibility.

• Developed, implemented and executed full-scale social marketing strategy (including organic, paid and influencers) for the leading virtual reality broadcaster delivering LIVE high definition, three-dimensional VR sports, music and entertainment content in real-time broadcast quality.

• Lead the MarCom team driving the Social Marketing strategy of Yahoo’s integrated marketing campaigns and initiatives, partnering closely across teams to bring campaign messaging to life in social channels. • Partnered closely with Media, Insights and Measurement to ensure social marketing decisions and evaluations are made with unified data and centralize buying practices. • Developed best practices for social marketing creative, testing and optimization. • Identified opportunities to improve process, effectiveness, and efficiency; consistently assessing and evolving approach to deliver best results for initiatives and the Yahoo brand. • Lead a team of 3-5 social marketing managers/strategists, ensuring consistent partnership across the organization and with external agency partners.

• Managed strategy and execution of social marketing initiatives for high-profile Yahoo campaigns, combining organic content and community management/engagement tactics with strategic amplification using paid media. • Achieved Twitter Trending status on several campaigns (CES, SXSW, Community, Yahoo On the Road). • Developed strategic influencer activations around brand initiatives working with Marketing Partnerships team and outside agencies. • Built standard social analytics reporting KPIs and custom social listening reports. Continually consult with campaign managers on how to use the numbers to tell a concise and cohesive story around campaign performance on social (owned, earned and paid). • Implemented and continually work with developers to fine-tune a global enterprise social publishing, reporting and listening platform as an admin and point contact across all international regions (Sprinklr platform). • Liaison between editorial, product, customer service and PR constituents to coordinate outbound messaging and user engagement. • Manage department budget and accounting process; point contact for vendor and agency counterparts.

• Lead strategy and execution of Paid social campaigns on Facebook, Twitter and LinkedIn for large-scale product launches, announcements and initiatives. Managed $1-2M in campaigns, driving average 90% of social conversions and 80% of social traffic at efficient CPCs/CPEs. • Managed relationship with external agency and point internal contact for relevant product and media teams. • Trained internal Media Buying team on paid social campaigns and serve as an ongoing subject matter expert for best practices. • Promoted from contractor to full-time employee in less than 1 year. [Projects include: Flickr, Yahoo Fantasy Football, Yahoo Sports Tourney Pick’em, Yahoo App, Yahoo Mail App, Yahoo News: 2012 Presidential Election Coverage, Yahoo On the Road, Yahoo Finance App, Yahoo Movies: Twilight Breaking Dawn Red Carpet Premiere, Yahoo Screen: Burning Love]

Social Media Highlights: • Launched strategy, execution and analysis of successful ROI-focused social media campaign resulting in 16.5% increased conference attendee year-over-year loyalty. • Initiated and grew extensive influencer outreach program and co-marketing partnership opportunities with high-profile industry bloggers. • Liaison between media relations, PR and marketing executive teams, as well as multiple external vendors. • Managed team of 4 community managers, including direct hands-on execution, for brand engagement on Twitter, Facebook, LinkedIn, YouTube, Vimeo, Flickr and FourSquare. • Coordinated a content-heavy approach to both partner engagement with a specific focus on video. Interactive and Mobile Highlights: • Developed interactive marketing strategy for digital media industry convention (NAB Show) averaging 100K attendees from 163 countries. • Worked directly with programmers in a user experience capacity to develop event-specific custom app, managed all marketing of and content within app, including branding and coordination of integration with back-end web databases. • Directed design and maintained event Web site; increased overall SEO and visibility. • Coordinated creative exchange and traffic reporting with over 250 media partners, including advertorial content exchange, sponsored promotions and traditional advertising placements, both print and digital. • Initiated and executed QR code tracking into print ads and direct mail. • Executed email marketing campaign, including template design, email acquisition, list management and deployment. Doubled subscriber base over the course of 2 marketing cycles.

• Translated emerging search engine marketing trends into tangible product and marketing initiatives for clients, including Local Search, Online Reputation Management and emerging social media applications. • Managed strategic research efforts, including deliverables used both internally and externally in online publications.

Graduate internship executing local and national online buzz promotional campaigns of upcoming film releases via guerilla social marketing tactics, ad placements and contests with affinity Web sites.

Graduate internship managing partnership and sponsorship marketing opportunities, including NASCAR and Washington Redskins/FedEx Field partnership activations and events.