Kerry Davies
About
Kerry Davies is from London Area, United Kingdom. Kerry works in the following industries: "Insurance". Kerry is currently Senior Manager - Analytics and Data Science at comparethemarket.com, located in London, England, United Kingdom. In Kerry's previous role as a Senior Manager, Insight and Research at comparethemarket.com, Kerry worked in London, United Kingdom until Feb 2022. Prior to joining comparethemarket.com, Kerry was a Buying & Operations Director at Nectar Loyalty and held the position of Buying & Operations Director at London, United Kingdom. Prior to that, Kerry was a Business Unit Planner - Strategy, Marketing and Customer Insights at Nectar Loyalty, based in London, United Kingdom from Oct 2013 to Apr 2016. Kerry started working as Commercial Marketing Manager at Sainsbury's in London, United Kingdom in Feb 2012. From Aug 2010 to Jan 2012, Kerry was Channel Planner, CRM at Sainsburys, based in Sainsburys. Prior to that, Kerry was a Partnership Marketing Manager at Capita, based in London, United Kingdom from Sep 2008 to Aug 2010.
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Kerry Davies's current jobs
Kerry Davies's past jobs
Head of Market and Competitor Insights and Customer Research at CtM, leading a team of insight business partners to deliver customer centric projects that inform and shape our long term strategy and our every day decision making
• Heading up a department of 27 FTE (including a team of 10 analysts), responsible for end to end product development, customer targeting, campaign management and evaluation briefing • Ownership of media insights relationship with channel owners, defining measures of success via transactional, research & finance data to ensure media portfolio is optimised • Ownership, commercialisation and strategic development of the media portfolio, utilising Nectar commercial data and MI to define strategy, deliver enhanced 3rd party contracts and constructing rate cards to boost profit • Delivery of integrated and targeted media campaigns and media evaluations for over 400 FMCGs • Consultancy across global retailers on media commercialisation and best practice marketing campaigns • Launching new channels and enhanced propositions, project managing the implementation and embedding of the channels within our media toolkit
Leading a team in using advanced customer and transaction data to create insight led marketing strategies, to deliver commercial benefit to Sainsbury's and FMCGS. • Leading a key category function responsible for transforming Nectar customer insight and market trends into actionable Sainsbury’s media strategy • Developing an exceptional team of Brand Strategists to deliver best in class media campaigns, evidenced through industry awards for innovative use of customer insights • Senior stakeholder engagement across Sainsbury’s and top FMCG clients to drive cross functional media strategies and unlock new opportunities • Create, develop and deliver innovative customer contact strategies to increase campaign performance, drive incremental supplier investment and drive long term customer loyalty
Ownership of £35m+ shopper marketing and EPOS data P&L, delivered through growing 3rd party media relationships, developing commercial strategy, contract negotiation and media and data product innovation
Use complex customer data to design customer CRM and tactical campaigns to drive total category sales
Creation and implementation of £3m annual marketing plan for key account and support in acquisition of new accounts