Kevin Vlk

- Created Google’s first-ever global esports brand including defining the visual identity, naming, consumer narrative, positioning, and GTM strategy. - Lead a broad array of global cross-functional internal/external partnerships with game developers, influencers, creators and gamers to drive alignment, craft a holistic go-to-market approach and activate digital and physical esports experiences. - Managed multiple global teams in executing successful strategic, influencer-led 1P esports tournaments with VOD reality series. - Led Play Points new global market launches, seasonal pushes, partner activations and experiential events presence globally.

- Created an influencer playbook and global 24/7 social coverage framework, strategy, crisis response/escalation, training site, executive social support, and supporting tools and templates for global social community managers and analytics leads.

- Influencer brand marketing lead, specialist and subject matter expert focused on creating, project managing and executing large-scale campaigns, cultural activations, influencer/creator selection, talent/partner pitches, and agency/media relations. - Responsible for executing some of Google’s largest, most important brand campaigns, activations, and cultural moments with influencers and creators including Year in Search, International Women’s Day, Veterans Day, Moments in Search, and Search On Stories. - Established influencer marketing as a discipline within Brand Studio by developing a more strategic approach across teams, including a playbook, tools, templates, criteria, shortlist and roadmap to build stronger relationships and brand advocacy with trusted voices. - Partnered cross-functionally to build a centralized resource, framework and strategy for working with celebrities, creators, and influencers. - Defined a strategy and best practices for working with talent to identify creative opportunities to develop and scale innovative programs in support of key campaigns across Google and YouTube.

***THIS WAS A LONG-TERM PROJECT LEAD ROLE IN ADDITION TO MY CORE ROLE*** - Executed all brand marketing and influencers/creators/entertainment studio partnerships for product pilot (2017) and public (2018) launches. - Led campaign integrations, talent pipeline, and pitching/onboarding influencers, creators, brands and entertainment studio partners.

***THIS WAS A LONG-TERM PROJECT LEAD ROLE IN ADDITION TO MY CORE ROLE*** - Established a global strategy, guidelines and framework for influencer/celebrity/creator pitches, large-scale events, and entertainment partnerships. - Redesigned, built and curated a new YouTube channel, managed campaigns, defined a new social voice and created a digital content strategy. - Led development of a new global brand including: social/GTM strategy, brand guidelines, visual identity, toolkit, collateral, and naming conventions. - Personally pitched, produced, and on-camera interviewed high-profile interviews with celebrities, creators and notable public figures.

***THIS WAS A LONG-TERM PROJECT LEAD ROLE IN ADDITION TO MY CORE ROLE*** - Pitched, created, produced, and edited a revival of Google Play’s filmmakers interview YouTube series in partnership with marketing & social. - Interviewed high profile celebrities, creators and notable public figures at press junkets, red carpets, film sets and studio lots.

- Led multiple small-to-large scale strategic growth regional events, developed event strategy, and executed senior leadership’s overall vision and goals. - Managed high-priority, strategic Search & Doodle product project timelines, resourcing, and scheduling in partnership with Chief of Staff & top execs.

• Worked directly with Partners, Business Development Execs and Area Leaders to fulfill their event vision and goals • Coordinated 100+ client and strategic growth events annually in 5 West Coast markets • Led the implementation of private meeting software for multiple national and international forums • Collaborated with Digital Platforms Team on researching, testing and deploying a firm-wide mobile events app • Trained / Mentored new team hires and lead brainstorming sessions on new projects • Mentored / Advised Chicago Events Team on firm sponsorship at the 2012 Ryder Cup • Tech / AV Director on major regional events including video conversions, show scripting and PowerPoint builds • Wrote internal / external pre / post-event communications including invitations, scripts and event websites • Extensive teaming with creative department on client facing collateral, invitations and event websites • Negotiated pricing of goods and services with venues, vendors and contractors • Managed all event scheduling, menus, transportation, entertainment, budgets, contracts, payments and archiving • Provided onsite coordination and logistical support of events

• Worked directly with Partners, Business Development Execs and Area Leaders to fulfill their event vision and goals • Coordinated 100+ client and strategic growth events annually in 8 Midwest markets • Wrote internal / external pre / post-event communications including invitations, scripts and event websites • Extensive teaming with creative department on client facing collateral, invitations and event websites • Led the implementation of private meeting software for national and international forums • Trained/Mentored new team hires and lead brainstorming sessions • Negotiated pricing of goods and services with venues, vendors and contractors • Managed all event scheduling, menus, transportation, entertainment, budgets, contracts, payments and archiving • Provided onsite support coordination of events

• Wrote press releases, scripts and talking points for Partners, Principals and area leaders • Teamed with Marketing Program Directors to produce a unified vision for the annual black tie awards gala • Worked directly with sponsors and CEOs on program logistics, nomination forms and interview scheduling

• Project lead major sponsorships at PGA Championships (2006, 2009) and US Women's Open (2008) • Created, managed and implemented project plans for Business Development client events • Developed operational efficiencies, best practices, training guides and toolkits for event planners

• Blueprinted a new process with small team for inserting engines into the emission testing production line, reducing costs by 10% • Created, published and archived over a dozen client-facing articles featuring various Industrial Engine products • Certified 6 Sigma Green Belt

• Developed marketing campaign targeting young adults (rolled out 2006-07) • Coordinated health event for 1,000+ employees • Scripted and archived various print pieces, agent instructional one-sheets and publications

• Personal sales totaled $154,000+ in under 2 years, increasing sales revenue 150% from previous manager • Project managed 12 painting crews to complete 100+ homes in 8 months • Created and executed successful 7-month marketing campaign • Managed all payroll, scheduling, training, interviewing, budgeting and franchise finances