Krishna Boppana
About
Krishna Boppana is from Boston, Massachusetts, United States. Krishna is currently Head Of Technology, Digital Media Solutions at IQVIA, located in Durham, North Carolina, United States.
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Krishna Boppana's current jobs
Head of technology and product strategy for the digital advertising business unit, Digital Media Solutions. Digital Media Solutions is a digital advertising business unit of IQVIA, #1 first-party data company in the world for pharma/clinical/healthcare. Building a PII and first-party data-driven advertising data platform conforming to privacy restrictions like CCPA. Developing products and solutions working with LiveRamp as an elite data partner. Leading first of its kind, data provider first-party data privacy safe solution with cohorts (a small aggregated group of people) for targeting and measurement. Envisioned and Implementing the cohort driven targeting and measurement across any media buying platform (DSP), fundamentally changing the scalability outside walled gardens and endemic platforms. The cohort models are Machine Learning models for each and every segment (campaign), consolidated with 3+ years of research and model evaluations. Build cloud data and tech platform leveraging cloud services (AWS/GCP/Azure). Responsible for SDLC, end-to-end platform/product delivery including UI, UX, Devops, data privacy and governance. Responsible for Technology Roadmap, Budgeting, Technology team alignment with business goals. Lead, coordinate and collaborate with marketing, sales and business development channels, client pitches, strategy direction and thought leadership