Kristen Campbell

- Exceeded budget by 54% in 2020, 12.4% in 2019, 5.3% in 2018 and 6.2% in 2017, all with double digit growth to LY - Lead cross-functional execution of seasonal strategies by coordinating marketing, franchise assortments & visual processes - Drive improvement and efficiencies in process through a synergistic workflow to increase productivity - Collaborate on SWOT analysis for 6 international markets to develop strategies to push the business forward - Develop business strategies and seasonal assortment plans by identifying trends that will maximize sales and profits - Facilitate streamlining of cost management and inventory procurement with sourcing partners - Manage seasonal and core product mix by setting pricing, coordinating marketing efforts and reacting to in-season trends - Work with partners in design, sourcing, US buying, inventory and supply chain for seamless seasonal execution plans - Provide planning with line lists, product rankings, IMU projections and promotional strategies, whilst protecting GM - Negotiate with domestic suppliers for exclusivity, pricing and margin expectations - Launched two new international markets by completing in market research, developing assortments, pricing & visual strategies specific to their cultural needs as well as collaborating with inventory management on PO tracking & allocation - Conduct thorough recaps of competitive landscape by market to understand pricing, trends and brand mix - Travel internationally 3x annually to conduct market analysis and ensure west elm stores are maintaining brand standards - Develop Associate and Assistant buyers

- Assort products based on current and future trend analysis for $50M furniture business in 5 world-wide markets contributing to double digit comp growth. - Grow upon in-season successes by quickly reacting to sales trends for current and future season newness to capitalize on assortment strengths. - Identify opportunities through market research, trends, and business analysis - Create and communicate current and future season strategies during line creation to cross functional teams, partnering on in store and marketing initiatives. - Develop products in partnership with cross-functional teams which are specific to market and business needs - Control MMU and receipt flow of inventory in partnership with planning. Generated +500 bps growth on flat inventory YOY. - Lead initiatives to streamline processes for more efficient and effective work environment. - Manage two direct reports (Associate Buyer & Merchandise Coordinator)

- Collaborated on marketing efforts within seasonal furniture resulting in 2.7x unit build, +87% in comp sales. - Implemented seasonal tracker to ensure PO's are arriving on time for quarterly floorset. - Initiated sku level planning to ensure financial objectives are being targeted by meeting both new and carryover sales expectations. - Develop business strategies and seasonal assortment plans by identifying trends that will maximize sales and profits. - Manage seasonal and core product mix by setting pricing, coordinating marketing efforts and reacting to in-season trends. - Institute inventory management relationship between merchandising and planning to maximize buy plans and product flow. - Provide planning with line lists, product rankings, IMU projections and promotional strategies, whilst protecting GM. - Lead cross-functional execution of seasonal strategies by coordinating marketing, Omni-channel and visual processes. - Perform market analysis by shopping competition and stores regularly to ensure focus and opportunities are developed. - Management of direct report by providing objectives, giving constructive feedback, assigning growth-driving projects.

-Managed 60+ vendors. -Worked with high end brands such as Sunnylife, Nautica, Caspari, Papyrus, etc. -$180MM business across 6 product categories. -Achieved $800K+ in cost decreases for FY 2015. -Developed private label programs in beach, outdoor furniture, bar-b-que, gift wrap, etc. working through a vendor base as well as vertically through internal design. -Interpreted runway and market trends into seasonal product. -Strong ability to merge fashion with basic to create best selling styles. -Provided design and content direction to omni-channel marketing and packaging teams. -Developed strategies to identify opportunities to improve and/or grow businesses. -Tracked competition regularly to ensure my assortment is priced correctly and I have the latest products/styles. -Responsible for total season financial planning. -Close partnership with planning to ensure inventory and buy plan are accurate for optimal sell through and sales potential. -Managed in-store merchandising and traffic flow and communicate with stores regularly. -Partnered with visual merchandising team to create in-store displays. -Attended trade shows when needed. -International and domestic travel. -Managed 2 assistant buyers

-Manage $100M of business in bath area. -Color trend expert. -Worked with luxury brands such as DKNY, Kate Spade, Trina Turk, etc. -Grew business $625k by reacting to color trends within market. -Successful track record of business growth. -Grew monogram business $5M by reacting to market. -Responsible for markdown cadence and funding. -Managed open to receive, inventory flow, vendor terms and negotiations. -Negotiated $500k in cost reductions. -Prepared seasonal sales and MU plan. -Discovered and act upon industry trends to be first to market. -Worked with marketing and ecommerce to promote top selling products and showcase weak sellers for potential sales gain. -Trained and developed Associate and Assistant level buyers. -Developed strategies to identify opportunities to improve and/or grow businesses. -Tracked competition regularly to ensure my assortment is priced correctly and I have the latest products/styles. -Managed in-store merchandising and traffic flow and communicate with stores regularly.

— Created pricing strategies, through budget development and sales analysis, where there was previously none. Developed and manage OTB for owner. — Identified sales trends for optimizing buying and inventory planning patterns. — Developed promotions and advertising to communicate the brand and new items effectively. — Researched, compiled and recorded historical data to develop innovative sales strategies through close examination of inventory and product availability, pricing and store promotions. — Responsibled for all aspects of product information, from item procurement, setup and maintenance, and employee knowledge. — Efficiently merchandised sales floor and stock room to optimize sales and customer shopping experience. — Gathered market information on new products and business opportunities. — Ensured quality of products procured matches standards and reacts accordingly, usually in the form of a credit, donation or refund. — Handled all customer service issues, while maintaining company standards and providing exceptional service.

— Developed spreadsheets for business development using retail formulas which could be modified as figures evolved or new trends and sales data arose. — Communicated effectively with vendors and executives to create seasonal product assortments in the kitchen textiles market, which had a 91% sell through. — Assisted buyer with product development and new opportunities amid various vendors and developing brands, sales and profits for various departments. Ensured inventory was flowing in the appropriate time period and with proper allocation. — Shopped competition and company stores for opportunities, new ideas and product knowledge. Reported findings to buyer and DMM. — Worked with “trouble team” to investigate and resolve product related issues such as merchandise received did not match the purchase order description. — Entrusted to manage business in the supervisor’s absence on numerous occasions. Coordinated and ran meetings with vendors and executive management on a daily basis. — Trained and developed new hires throughout organization when the need arose.

— Implemented purchase order input system for a new women’s line. — Managed and coordinated showroom samples to develop accurate trends and product selection. — Researched prime target market for new store openings relevant to merchandise assortment, demographics and lifestyle statistics. — Worked trade shows with buyers to develop merchandise assortment and purchase order management. — Fashioned multiple advertisements, including press kit, using Adobe Photoshop for print and email.