Laura Towey MBA CPC
About
Laura Towey MBA CPC is from New York City Metropolitan Area. Laura works in the following industries: "Automotive". Laura is currently Head of Strategic Transformation at BMW Group, located in Woodcliff Lake, New Jersey, United States. In Laura's previous role as a Department Head, Business Development & Strategy at MINI USA, Laura worked in Woodcliff Lake, New Jersey, United States until Jul 2018. Prior to joining MINI USA, Laura was a Regional Manager at MINI USA and held the position of Regional Manager at Woodcliff Lake, New Jersey, United States. Prior to that, Laura was a Metro Area Manager at BMW of North America, LLC, based in Chicago, Illinois, United States from Oct 2008 to Dec 2009. Laura started working as Regional Support Manager at BMW of North America, LLC in Chicago, Illinois, United States in Sep 2006. From Jun 2003 to Sep 2006, Laura was Primary Market Manager at BMW of North America, LLC, based in Greater Detroit Area. Prior to that, Laura was a MINI Field Manager at MINI USA, a division of BMW of North America, based in Schaumburg, Illinois, United States from Jan 2001 to Jun 2003. Laura started working as Sales Training Curriculum Manager at BMW of North America, LLC in Woodcliff Lake, New Jersey, United States in Feb 1999.
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Laura Towey MBA CPC's current jobs
Lead a major transformation with an emphasis on boosting morale, maximizing workforce effectiveness, and driving bottom line growth. Carefully balance the needs of legal, purchasing, human resources, compliance, and other departments, working actively to ensure the right people are in the right roles while minimizing costs. ► Saved $29M for the company while working with zero budget on the project ► Designed and launched company-wide trainings on key topics, including best hiring practices and how to engage teams effectively ► Expanded communications across all levels of the organization through company-wide meetings and executive board presentations ► Fostered a positive culture where employees are excited to come to work and energized by being involved with the company goals
Laura Towey MBA CPC's past jobs
Identified and capitalized on opportunities to maximize sales, marketing, and customer satisfaction during a time when the brand was shrinking in the U.S. Worked collaboratively across the organization to communicate the brand vision for the future and drive continued growth. ► Created and launched a performance coaching program that was the first of its kind in the industry ► Leveraged expertise as a Certified Professional Coach to help 70 dealers achieve a 10% sales increase ► Consulted with dealerships across the organization to develop individual plans and held weekly briefing meetings to ensure consistency ► Managed a $4M budget and supervised 14 direct reports
Directed operations in the northeastern U.S., which encompassed 33 dealers that generated 25% of total national sales. Oversaw advertising, marketing, and other creative plans to generate audience excitement and boost profits. ► Grew the number of dealerships from 20 to 33 during tenure ► Boosted retail parts sales to $40M and total vehicle sales to 16,500 through collaborative leadership ► Trained and coached 12 direct reports with a focus on continuous performance improvement ► Created and managed marketing plans for 7 dealer advertising groups, handing all media planning, execution, and analytics reporting ► Innovated the “MINI Convertible Boat” to publicize the new convertible and generated a huge buzz after it was featured in the Boston Herald, the Boston Globe, the Wall Street Journal, Bloomberg, Auto Week, the New York Post, and Boston.com
Managed sales, service, and parts activity in the largest BMW market in the central U.S with the goal of optimizing profitability for each dealership in the region. ► Guided the territory that generated 6,000 annual new vehicle sales, 4,000 pre-owned sales, and $24M in retail parts ► Delivered integral leadership during the economic crisis
Changed the field culture through coaching and team leadership. Identified and capitalized on business development opportunities. ► Led the execution of “Performance Management,” which was a strategy designed to strengthen BMW’s operational focus at the retail level ► Developed tools and resources to enhance dealer performance and profitability
Oversaw sales, service, and parts activity across Michigan, Indiana and Ohio. ► Ranked #1 for customer satisfaction in the nation by changing the culture of how dealerships interact with customers and employees ► Instilled a focus among teams on creating positive experiences to build a loyal clientele and foster a positive work environment