Lisa Jennings Young
About
Lisa Jennings Young is from San Francisco Bay Area. Lisa Jennings works in the following industries: "Internet", and "Financial Services". Lisa Jennings is currently Manager, Content Design at Twitter at Twitter, located in United States. In Lisa Jennings's previous role as a Staff Content Strategist at Twitter, Lisa Jennings worked in San Francisco Bay Area until Jun 2021. Prior to joining Twitter, Lisa Jennings was a Content Strategy Manager at Twitter and held the position of Content Strategy Manager at San Francisco Bay Area. Prior to that, Lisa Jennings was a Principal Content Strategist - User Experience at Advent Software, based in San Francisco Bay Area from Jan 2013 to Jan 2019. Lisa Jennings started working as Principal Technical Writer – Technical Communications at Advent Software in San Francisco, CA in Jan 2008. From Jan 2000 to Jan 2008, Lisa Jennings was Team Lead and Manager - Technical Communications at Advent Software, based in San Francisco, CA. Prior to that, Lisa Jennings was a Senior Technical Writer - Technical Communications at Advent Software, based in San Francisco, CA from Jan 1995 to Jan 2000. Lisa Jennings started working as Technical Writer - Learning Products at Triad Systems in Livermore, CA in Jan 1993.
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Lisa Jennings Young's current jobs
I do Words at Twitter
Lisa Jennings Young's past jobs
I do words @Twitter.
Lead content strategy for global financial technology firm. • ANALYSIS: Capture and articulate strategic business and customer insights through content reviews and analysis | competitive analysis | stakeholder interviews | content inventories and audits. • STRATEGIC PLANNING AND DESIGN: Develop long-term vision for content through governance and process design | taxonomy | content architecture | information architecture | content concepts | style guides. • COPYWRITING, TECHNICAL WRITING, AND EDITING: Educate, instruct, and engage through product information and launch materials | UX copy | transactional emails | strategic narratives and brand stories | product names, navigational nomenclature, alt-text, and meta tags | personas | copywriting for mobile and multi-device experiences. • STRUCTURED CONTENT: Scale content, support new business use cases, and improve content quality through data models | proprietary content management tools using SQL | dynamic web pages | schemas for metadata and storage. • PROJECT MANAGEMENT: Manage complex projects involving cross-functional teams | multiple projects concurrently | project plans | content matrices | copy decks | content strategy roadmaps. • TEAM LEADERSHIP: Lead high-performing cross-functional content teams to deliver innovative content. • TECHNICAL INTEGRATION: Ensure technology and content work together through business and system analysis | content management system analysis | content modeling | content workflows | logic flows | test plans | problem solving. • USER EXPERIENCE: Provide important content insights to help shape user research and success metrics | personas, customer journey maps, and buyer process maps | wireframe development | content workflows. • CONTENT MARKETING: Provide important insights to help shape branding through content | SEO | social media strategy | content mix | editorial and content maintenance calendar | web analytics setup and reporting.
• CONTENT STRATEGY: Developed requirements for proprietary content management system to deploy structured content to various web displays. Enabled continuous, collaborative content creation and publishing. • STRUCTURED CONTENT: Created content model to identify re-use and single-sourcing opportunities. Partnered with IT to design proprietary content management system and online purchase and account management tools. • WRITING AND EDITING: Wrote technical documentation for cloud and on-premise software. • DESIGN: Created elegant FrameMaker templates consistently used by content team. • TRAINING AND PRESENTATIONS: Educate and inform through stakeholder presentations | content training programs | editing | mentoring.
• PEOPLE MANAGEMENT: Built a strong team that won multiple STC awards. Interviewed candidates, made hiring decisions, and evaluated team member performance. • PROJECT MANAGEMENT: Directed team activities to ensure content deliverables were on time and to scope. • WRITING AND EDITING: Wrote high-quality training materials | technical manuals | developer guides | online help to meet customer needs.
• ANALYSIS: Interviewed developers and analyzed product information as research for user-friendly installation guides | workflow guides | online help. • WRITING AND EDITING: Wrote intuitive user interface text to provide in-product customer assistance. • INFOGRAPHICS: Created informational graphics and diagrams for workflow guides to enhance usability. • PROJECT MANAGEMENT: Managed production of printed guides to ensure results met specifications.
• ANALYSIS: Interviewed developers | gathered and analyzed product information. • WRITING AND EDITING: Wrote user-friendly UX copy | installation guides | workflow guides and online help. • USABILITY TESTING: Tested UX copy to improve in-product customer assistance