Lottie Laws
About
Lottie works in the following industries: "Internet", "Luxury Goods & Jewelry", "Publishing", "Marketing & Advertising", "Public Relations & Communications", and "Consumer Electronics". Lottie is currently Executive Technology Council Member at IAB Australia. Lottie also works as Sales Director at Pinterest, a job Lottie has held since Jan 2021. In Lottie's previous role as a IAB Video Council Member at IAB, Lottie worked in Sydney, Australia until Jan 2021. Prior to joining IAB, Lottie was a Head of Video Sales at Twitter and held the position of Head of Video Sales at Sydney, Australia. Prior to that, Lottie was a Head of Customer Success at Twitter from Jul 2014 to Mar 2017. Lottie started working as Head of Sales - Mid Market & SMB at Twitter in Sydney, Australia in Sep 2015. From Sep 2012 to Jul 2014, Lottie was International Advertising Lead (Music, Movies, Books, App Store) at Apple, based in London, United Kingdom. Prior to that, Lottie was a International Digital Marketing (Movies, Music, Books, App Store) at Apple from Mar 2012 to Sep 2012. Lottie started working as Digital Marketing Manager at Mulberry England in Jan 2011.
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Lottie Laws's current jobs
Lottie Laws's past jobs
Responsible for development of video sales/revenue Accountable for product solutions/innovation, & 70%+ of total revenue. Link Product/eng and sales to bring new advertiser Video solutions and Content Sales to life. Industry advocate for creative and video for mobile/the feed. International publisher monetisation / sales growth. Particularly invested in event/content sales and innovating in the Partner monetisation space.
Managed an MMS/SMB team, responsible for forecasting, bottoms up, client service, sales strategy, coaching & mentoring
Responsible for P&L, strategy, team & planning of MMS/SMB business.
o Drove iTunes and App Store usage through strategic marketing initiatives o Key creative and media agency contact across International regions. o Drove content downloads by partnering with internal partners and external publishers o Content Partnerships o Media Partnerships o Managed International annual budgets and allocate across seasonal, cultural, and content priorities o Ran marketing for iTunes new market launches and iTunes Festival
o Managed & developed a team of digital marketing experts o Responsible for International digital roadmap o Managed digital marketing, media planning, digital marketing budgets, analytics
Support to Robin Derek, Art Director of Vogue UK, and his wider Art team. Photography negative management, sourced content from image/photography archives, liaised with incoming queries from photographers, aided some photography shoot prep