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Maciej Wroblewski

Marketing Professional
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Email: ****i@adrebellion.media
LinkedIn: Maciej Wroblewski
Location: Skellefteå, Västerbotten, Sweden
Current employer: AdRebellion
Current title:
CEO & Co-founder
Last updated: 21/05/2023 23:55 PM
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About

Maciej Wroblewski is from Skellefteå, Västerbotten, Sweden. Maciej works in the following industries: "Marketing and Advertising". Maciej is currently CEO & Co-founder at AdRebellion , located in Lodz, Lodz District, Poland. In Maciej's previous role as a Head of Strategy & Media Buying at TalentMedia, Maciej worked in Warsaw, Masovian District, Poland until Dec 2017. Prior to joining TalentMedia, Maciej was a Head of Analytics at Your MUSE and held the position of Head of Analytics at Warsaw, Masovian District, Poland. Prior to that, Maciej was a Student Ambassador at Google, based in Poland from Oct 2013 to Jun 2014. Maciej started working as Marketing & Retail Specialist at Silent Technical in Warsaw, Masovian District, Poland in Oct 2013. From Apr 2013 to Sep 2013, Maciej was Junior Risk Analyst at Raiffeisen-Leasing Polska S.A., based in Warsaw, Masovian District, Poland. Prior to that, Maciej was a Founder at Maciej Wróblewski "NewEdu", based in Lodz, Lodz District, Poland from Jul 2012 to Feb 2013.

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Maciej Wroblewski's current jobs
Company: AdRebellion
Title: CEO & Co-founder
Period: Jan 2018 - Present (6 years, 11 months)
Location: Lodz, Lodz District, Poland

Managing fast-growing group of companies operating in online video industry: - AdRebellion Media - marketing agency specialised in online video commercials, especially on YouTube and Facebook; - AntlerArt AdRebellion - production of art supplies and e-commerce with art supplies - Hejka AdRebellion - production of toys and ecommerce with those toys

Maciej Wroblewski's past jobs
Company: TalentMedia
Title: Head of Strategy & Media Buying
Period: Mar 2016 - Dec 2017 (1 year, 9 months)
Location: Warsaw, Masovian District, Poland

* previous: Head of Media Buying TalentMedia is fastest growing video marketing agency in Poland and CEE. We also run exclusive MCN for top creators in the East Europe region. • Lead of Analytics and Media Buying team. I am in charge of content distribution strategy and media buying for all LCS projects (Large Customer Sales). • Reached 100k subs on fully branded YouTube channel in just 1 month for Tymbark (soft drinks), which is probably world record in branded channel launch (youtube.com/studiotymbark). • Reached 50k subs on branded YouTube channel in just 1 week for Lirene (cosmetic brand), which is now 2nd largest beauty brand channel in CEE region. • Improved over 20 internal processes (>20 internal projects) to make our work more smooth and nice.

Company: Your MUSE
Title: Head of Analytics
Period: Nov 2014 - Oct 2015 (11 months)
Location: Warsaw, Masovian District, Poland

*previous: Product Developer MUSE is a start-up that solves problem related to video analytics. Company provides clients with advanced MUSE tool, as well as consulting and training services. • Built and leaded the analytical team of four people • Designed MUSE 2.0, cutting-edge tool for analyzing online video on YouTube, Fb etc.; supervised development as Product Owner • Prepared quantitative researches on video market in client’s industry and video communication strategies for Corp clients (7 projects) • Conducted 6 advanced trainings on video marketing on YouTube for more than 110 people, including marketing agencies (ex. Starcom) • Delivered speech about video marketing on 6 industry conferences and 2 webinars, for more than 900 people (Magazine Brief’s event, E-commerce Day Poland, Prowly Webinar etc.) • Attended VidCon (California), the biggest online video industry conference • Published 3 articles about video marketing in industry vortals (Sprawnymarketing.pl and Wirtualnemedia.pl)

Company: Google
Title: Student Ambassador
Period: Oct 2013 - Jun 2014 (8 months)
Location: Poland

Google Student Ambassadors (GSAs) are Google evangelists on campuses. We are laison between Google and students. I was one of sixty ambassadors in Europe and one of the most active worldwide. • Selected as one of 60 participants in Europe for 9 months volontary program for talented and high-achieving students with academic success • Organized 9 events and workshops on Google products and culture for more than 600 students at 4 universities in Poland (in Warsaw, Cracow and Lodz) • Shared Google culture and promoting Google products on campuses (Kozminski University, Jagiellonian University, University of Warsaw...) • Organized and produced a clip “HAPPY” on the campus, which got more than 20k views in 3 months – http://goo.gl/ZC5Pss • Presented #freeandopen idea among students and university staff

Company: Silent Technical
Title: Marketing & Retail Specialist
Period: Oct 2013 - Jun 2014 (8 months)
Location: Warsaw, Masovian District, Poland

SilentTechnical is a SMB operating in arms industry. I started in charge of B2Gov marketing, then I began working on a project - launching our brands to civil market in Poland (Arcteryx LEAF, Crye Precision, Powertraveller, Salomon Forces). • Diversified company’s revenue by creation of e-commerce store, which crossed profitability threshold after just three months and increased sales by >15 % • Supported B2Gov negotiations by preparing marketing materials (catalogs, manuals, fact sheets), which contributed in winning x very important tenders • Tight cooperated with marketing agencies and suppliers • Used everyday analitical tools: Google Analytics, Brand24, Fokus

Company: Raiffeisen-Leasing Polska S.A.
Title: Junior Risk Analyst
Period: Apr 2013 - Sep 2013 (5 months)
Location: Warsaw, Masovian District, Poland

I joined Raiffeisen Leasing as the youngest (19yo) full-time employee in these days (and probably - in the history). • Evaluated SME lease applications (up to 100k €) and deeply analyzed clients’ financial documents • Assisted in evaluating SMB and Corp lease application • Increased information of credit risk exposure by prepared credit ratings for whole SMB/Corp portfolio

Company: Maciej Wróblewski "NewEdu"
Title: Founder
Period: Jul 2012 - Feb 2013 (7 months)
Location: Lodz, Lodz District, Poland

I had been dreaming lot to realize my idea and to set up an education start-up. After leaving high school I stared executing my plan with my coleagues - prizewinners of olympics in economics, math, biology... . • Created an e-learning website for high-school students • Shot over 50 educational videos • Leaded the team of five Techbology and programs used: WordPress, HTML, CSS, Avid, Photoshop

Maciej Wroblewski's education
Kozminski University
BA Program (left 1month before finishing)
2012 - 2015
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