Marden Neubert

Teaches to MBA students. My main topic is Agile Methodology, including Scrum, XP, Kanban and Lean.

Helping online games grow and monetize in Latin America and emerging markets. Manages operations and strategy of BoaCompra, UOL's premium solution for games on payments, marketing, e-sports and customer service. My responsibilities included: - Overall product vision and strategy. Launched a new B2C portal for promoting BoaCompra's virtual currency and games that integrate it. Improved user experience for the checkout process and other critical user interactions. - Payment services and international expansion. Launched local payment processing options in Mexico and Turkey. Expanded coverage in Peru, Colombia, Portugal and Spain. - Marketing and e-sports initiatives. Created a pioneering e-sports league in Brazil; closed partnerships and sponsors. - Sales and account management. Defined sales goals and customer relationship processes. - Process definition and inter-department relationships. Organized internal processes and improved relationships with areas such as Legal, BackOffice, Accounting and Finance.

Responsible for strategy, sales, marketing and operations of the online marketplace and comparison shopping businesses. After leading the technical development of the e-commerce platforms for over seven years, I moved to a business position, overseeing the whole operation. My activities included: - Product management and strategy. Conducted a major user experience redesign, which led to significant conversion increase in the comparison shopping solution. - Sales management. Implemented a sales methodology, defining roles in the sales team and creating a well-defined process from lead discovery to account management. - Online marketing and traffic optimization. Implemented new parameters for evaluating online marketing effectiveness, incorporating user conversion tracking on the destination stores, which increased ROI by more than 3 times. - Backoffice and operations. Created processes and metrics that improved the performance of the team, allowing routine activities to be automated or outsourced. Redirected team focus to information quality and improved search experience.

Led a team of more than 150 developers, building solutions that helped the company reach a dominant position in e-commerce and advertising in Brazil. My main achievements were: - Headed the development of PagSeguro, the leading payment solution provider in Brazil, scaling up processes and growing the development team by 10 times. - Managed the development of Shopping UOL comparison shopping and TodaOferta marketplace from inception to operation. - Led the reconstruction of UOL Cliques and UOL Afiliados advertisement platforms. - Acted as strong advocate and early adopter of agile practices, culminating in the widespread adoption of Scrum - and, later on, Kanban and Lean - in the whole R&D department. - Managed the UOL Bolsa Pesquisa program, giving grants to university students and teachers who research topics related to the internet in areas such as Social Communications, Computer Science, Law, among others. Managed the grant funds, led the project selection process, advised students and teachers on applying their research.

Managed all web-based software projects. Established a software development process and practices such as Configuration Management. Migrated all development teams and infrastructure from US and India to Brazil.

Led the Architecture team, responsible for defining software development processes, selecting and managing supporting tools (such as software configuration management), advising development teams in complex projects and disseminating best practices among engineers. Worked directly as software architect in projects such as the core database restructuring of the company.

Senior developer at Brasil Online (new brand created by UOL), responsible for all projects related to web search. Implemented solutions such as web search, portal search, news search, news clipping and web directory.