Meg Haley

• Accountable for 2015-16 brand plans, managing team of two to deliver business plan including consumer and commercial insights, consumer campaigns, business analysis and financial management. Business ahead of plan by 2.1%. • Leading 2017-2019 planning including developing the strategic vision for the category and brand; surfacing insights through interactive consumer and innovation sessions. • Stewarded response to a major competitive move with senior leadership (including North America President), resulting in a large scale plan and 2x brand investment for Q3/Q4. Delivered an innovative, fast paced solution for customers, channels and bottlers; test market results showing declines reduced by 30-50%, statistically significant for Diet Coke. • Oversaw development of two breakthrough campaigns (Q4 2015, Q1 2016) leveraging innovative technology and media partnerships to drive loyalty and accelerate the business. • Developed and managed for the 3rd year the overall recruiting program, including the summer internship, the main talent pipeline for MBAs to enter into brand management.

• Delivered key 2014 programs (including Sochi Olympics, Strategic Teen planning, and launching Coca-Cola Life), oversaw cross functional team to ensure seamless programs; resulted in the reversal of Coca-Cola volume (+0.1%) and revenue (+0.3%) declines. • Accountable for the 1st ever digital led Teens campaign (AHH.com) to drive recruitment into the brand. Created breakthrough media partnerships, the first ever UGC TVC, and led extensive integrations with top social teen influencers. Program drove significant brand health improvements and exceeded trial expectations. • Executed best in class Sochi 2014 Olympic Program focused on Coca-Cola’s new “Moments” platform. Stewarded program across US and International Olympic Committees and 4 Olympic athletes; resulted in double the custom retail programs (compared to previous Winter Olympics) and over-delivering all business metrics. • Led the US launch of Coca-Cola Life in 2014, to execute a national roll-out for the new naturally sweetened product designed to bring drinkers back to the franchise. Launch proved incredibly incremental to the portfolio and drove accretive revenue. The most successful launch market of all global markets to launch Life in 2014. • Stewarded an Immediate Consumption Acceleration Plan to drive growth and overcome a powerful competitive threat via a robust media campaign, sampling plan and an evolved packaging architecture. Coke regained top position in CR with +1.6% volume growth. Key areas of focus: IMC, Consumer Insights, Packaging/Product/Marketing Innovation, Financial Stewardship, Cross functional collaboration, Asset Mgmt, Commercial/Customer/Shopper Solutions

• Managed day to day business including: business analytics, budget stewardship, customer and channel plans, consumer programming, and innovation that drove Gold Peak results that exceeded all goals (volume +56%, drove over 40% of retail $ growth in the category). • Launched an interactive media campaign to drive awareness and attract new drinkers; managed the media, digital activations, PR, and sampling program, which resulted in raising awareness +50% and grew the social fan-base +400%. • Led consumer experiences, including agency management, celebrity relationships, sponsorships and creative development to create a deeper consumer connection.

• Controlled client financials for over $80MM in planning budgets; increased agency commissions by over 10%, developed unique solutions to grow agency/client partnerships. • Developed and executed strategic plans from insights through media planning, buying and execution for over twelve Fidelity Investments business units (B2B and B2C) that delivered strong growth and ROI, as well as boosted agency earnings. • Managed team of 8 direct reports; together our team pitched to global and national new businesses with partner agencies within the Havas Network, and won clients such as Sears.