Michael Cavanagh

Levelling the playing field for founders in the UK and across EMEA by connecting them with the best of Google - people, product and best practices. Working closely with high potential tech companies in the Google for Startups program portfolio advising them on their growth strategies.

Part of a small entrepreneurial innovation team in Google. Working on marketing, product and experimental projects.

Managed a growing direct team and a wider cross-functional agency team to deliver creatively impactful integrated multi-channel marketing campaigns (balancing performance and brand spend) from brief to post campaign analysis, optimised customer experiences/journeys, developed brand strategies and the roadmaps to turn them into reality. I also worked with startups to develop their branding, MVP, go to market strategy and launch. ACCOUNTS: Hiscox, totaljobs, Old Mutual Wealth, easyJet, Karhoo HIGHLIGHTS: Developing internal teams, individuals and inter-agency client team relationships to deliver effective campaigns. Applying my experience of working with startups to challenge ways of working and channel strategies.

AGENCIES: RKCR Y&R, Scholz & Friends, Leagas Delaney, VCCP ACCOUNTS: Vodafone UK, BBC, Unilever, Saga, Penfolds (Global), Mischon de Reya, New Business and Pitches PERSONAL PROJECTS: Zilch, a distributed micro brewing network and Friend Phone, a phone based social network for the elderly to reduce loneliness HIGHLIGHTS: Variety, applying my skills to new challenges and getting things made

Exploring the London Startup scene. HIGHLIGHTS: Meeting a lot of interesting entrepreneurs at different stages, investors, developers and the people helping to support the growing London startup industry.

From holidays listing to a distributed hotel. Identified the opportunity to pivot, defined a new business model, product offering, brand experience, visual identity and deployed their website MVP for their accommodation marketplace. HIGHLIGHTS: Applying my experience in advertising and project management to a new challenge.

ACCOUNTS: Virgin Active, Ogone (Ingenico Payment Gateways) HIGHLIGHTS: Managing a multi-discpline team to bring meaning back to Virgin Active’s “Live Happily Ever Active” through cinema, geo-targeted outdoor, in-club posters, a socially led behavioural change programme and re-launching it to the business and staff across the country.

ACCOUNTS: Jägermeister, Tesco, Savills, Suzuki, Funkin, Seasonal Berries HIGHLIGHTS: Working on retail, managing a high volume of campaign deliverables and quick turn around. On Jägermeister’s building a client relationship from pitch, establishing ways of working, channel strategies including digital and social, delivering integrated campaigns, trade advertising and a 3 month print and digital editorial partnership with FHM.

ACCOUNTS: Reckitt Benckiser (Durex, E45, Strepsils, Lemsip, Eyedew), Volvo HIGHLIGHTS: Helped establish the UK digital offering, processes, education of clients and digital rate card. Championed social media within Reckitt Benckiser UK with the Eyedew Facebook Page and eye brightening app. Ran a series of digital project management sessions based on the IPA Digital Project Management Course.

ACCOUNTS: Reckitt Benckiser - E45, Strepsils, Lemsip, Eyedew HIGHLIGHTS: Learnt how to manage traditional 16 week TV campaigns, going through Milward Brown Link Testing to working with Murphey Cobb cost consultants and roster production companies. As well as delivering a number of more integrated campaigns.

ACCOUNTS: Knorr, Capital One HIGHLIGHTS: Identified student opportunity. Helped streamline work by innovating new excel templates that cut down on time waste.

ACCOUNTS: Microsoft Xbox, Disney, New Business HIGHLIGHTS: Working on my first integrated campaign - Xbox My Gig. Applying degree thinking to brand experience design and delivery. Carrying out creative positioning and consumer research - vox pops and focus groups.