Mohamed Saif

- SPECIALTY LEASING BUSINESS PLAN Execute the Specialty Leasing business plan and temporary leasing program to increase and diversify revenue streams generated at the mall. - TENANT PROSPECTING Engage and activate brands interested in temporary leasing opportunities both locally-internationally and perform various activities to successfully arrange for lease of space to a range of brands. - SPECIALTY LEASING BEST PRACTICES Explore and develop new revenue streams for the property through industry networking, professional development and learning about innovative methodologies within the area of specialty leasing and analysis of best practices. - IMPROVEMENT OF DISPLAY STANDARDS Upgrade and monitor tenancies along with their visual presentation to develop and set benchmarks for display standards within the industry. - SPECIALTY LEASING POLICIES AND PROCEDURES Monitor adherence to related signage, lease lines and special events to ensure the specialty leasing activity does not conflict with in-line tenancies or other mall operations. - BUDGETING AND RE-FORECASTING In collaboration with the leadership vision, develop an annual revenue and expense budget for specialty leasing activities at the property and prepare re-forecast on a quarterly basis to ensure best estimates are available to assist the leadership teams with their decision-making - Brand Activation Conceptualize & execute signature Specialty Leasing activation campaigns Execute the promotional & activation strategy as per plan Engage local & global brands from various verticals within the mall Activate government organizations, sporting federations & other governing bodies with a first to market concept.

For over 8 years, I have been crafting & executing communication strategies, shining a spotlight on multinational brands and the products/services of Fortune 500 companies in a way that inspires audiences to action. I have directed and mentored startups & well established names to produce ground-breaking results. As a respected industry thought leader, I’ve won lucrative contracts and delivered powerful brand messages through all possible media channels. I have consistently delivered remarkable results for all my employers.Throughout my career, I’ve won the respect, trust,recognition and most importantly 're-bookings' of my clients. few highlights of my career have been delivering results for multinational brands such as Sony, Siemens, Vodafone, Yamaha motors, Ford, Honda Motorcycles & McDonald's. As a brand-building expert and respected mentor to future industry leaders, I am proud to have paved the way for creative and marketing talent while constantly adapting to dynamic markets and emerging technologies.

Handle day-to-day responsibility of all marketing communications for the mall, Budgeting, planning, advertising, promotion, community relations and sponsorship related activities. To assist with the brand guardianship of the mall and related sub-brands, Retailer Communications • Co-ordinate retailer newsletters and look for methods to improve communication via other mediums • Develop and communicate relevant retail trends to centre management – areas that include sales and footfall forecasting • Develop retailer event & launch concepts on request Online Marketing • Assess the effectiveness of the mall website and implement content improvements and new features to meet on-line objectives. • Manage and develop the e-newsletters from the website as required • Incorporate online activities with offline marketing promotions Guest Communications • Provide communication solutions for all events and guest service promotions which includes managing the internal guest literature package, which includes up-dating mall guides, directory boards and general guest services literature • Management of the Gift Card program and loyalty card programs that are implemented Marketing Plan • Assist in preparing the annual Marketing Plan, and ensuring that marketing objectives are achieved, measured and results reported to all relevant stakeholders. Marketing Campaigns • Develop and implement marketing campaigns and brand strategies to achieve sales targets, from creative brief through to analysis and recommendations. • Budget management of campaigns in line with overall marketing budget • ROI analysis required on each promotion and feed back to business B-2-B Relationships • Work closely with agencies to develop yearly media plan and ensure timely and top-class implementation of all marketing communications. • Develop and manage relationships with retailers, head office, suppliers, retained agencies – ensuring cost efficiency and brand guardianship is achieved at all times.