Muralikrishnan B

Responsible for Sales, Service and Operations Offline sales channels, Exclusive Retail, Mi.com, Supply Chain, Logistics, After Sales, Customer Support, Quality, IT Product & Platforms, Retail Audit

As the COO in a new Leadership team chartered with turning around the Business, I was responsible for a 400+ member team comprising Technology, Product Management, Supply Chain, Customer Experience, Analytics & HR. Also led Digital Marketing initially # Key member of the Leadership team that steered the turnaround for the Jabong business and also ensured stability post acquisition by Flipkart/Myntra # Institutionalised a robust Mobile App Marketing & CRM program driving substantial reduction in Customer Acquisition costs and Marketing spend efficiency improvements # Devised & led a 3 pillar Strategy for Supply & Customer experience optimising for Scale, Cost & Experience resulting in a significant improvement in Unit economics (Supply Chain costs reduction), Smooth & seamless Operational processes which enabled Supply chain to handle Sales with 10X scale and an array of new initiatives driving consistent improvement in Customer Experience (Improvement in NPS) # Drove a series of Fashion shopping focused innovations for the Jabong Mobile app - Visual Filters, Show me more of, Shake to Shuffle, Cross & Upsell drivers and 'Segment of 1' Personalisation # Spearheading the execution (for Jabong) of a large scale & complex Technology initiative to integrate the backend Technology stack for Myntra & Jabong (in a multi-tenanted architecture) while ensuring complete freedom for both platforms to provide differentiated experiences # Built and implemented a strong Data Analytics and Data Sciences team and institutionalised 'Data-centric thinking & planning' and sowed the seeds for AI/ML in enhancing experience, reducing risk and streamlining operations

Laying the foundation for a full stack property search and buy experience. Responsible for E2E Consumer experience - driving Marketing, Product Management, Data Sciences, Customer Support and Operations # Institutionalised Consumer-focused Product Management approach # Devised Mobile-first Product strategy and industry-first Technology innovations # Executing to completely re-architected Customer lifecycle management strategy with touch points across Product, Marketing and Customer support

Bootstrapped Startup - Entrepreneurial venture in the Digital Health & Wellness space building a Gamified Web/Mobile platform that enables people to pursue a healthier lifestyle in a Social context # Conceptualised the Product, Business Model and Operating plan # Set up a team of 7 and built the Minimum Viable Product # Validated hypothesis, Business model and Partnership opportunities

As the GM of the India Marketplaces business and a Member of the Asia-Pacific Leadership team, was fully accountable for Overall Business strategy, Sustainable business growth and the Financials. Led the in-country cross functional teams towards accelerated business growth amidst intense Competition • Oriented strategy towards driving greater Brand Consideration and scaling new Buyer Trial sustainably • Expanded the Managed Marketplaces agenda towards solving for greater Trust while shopping online • Accelerated growth in Cross Border Exports out of India establishing a strong competitive advantage • Additionally managed Philippines & Malaysia Marketplace business till Mar 2012 • Active spokesperson / ecommerce evangelist and member of the Governing council of IAMAI [leading Industry body] and FICCI Retail Committee

Responsible for Top line Business growth and Customer Acquisition / Retention. Key focus on scaling the Business growth through Retention Marketing programs while laying the foundation for developing long term Brand equity • Institutionalized Integrated Marketing communication strategies through multiple Ad campaigns, leading to strong sustained growth in topline Traffic & New buyers • Leveraged Analytics to drive focused Retention marketing campaigns leading to strong growth in Buyer Retention rates & Transaction velocity • Pioneered Social Media Marketing and laid the foundation for establishing Facebook as a key user engagement / customer support channel • Promoted to Senior Director in March 2011

Responsible for Seller growth, Pricing and Revenues on the Marketplace. Chartered with the agenda of laying the foundation for Vertical Category management and scaling Account management • Drove Retail oriented thinking & structure to Category Management with Vertical category specialization • Led the successfully Electronics vertical ‘Value leadership’ strategy which drives strong recall & consideration for eBay in India • Established a horizontal Mass Seller acquisition program to acquire, onboard & train new Sellers leading to continued scaling of Selection

Responsible for the enhancing the User experience for eBay.in by partnering with Global Product and Technology teams, managing Product Strategy, Roadmap & execution • Championed a novel Product Development program to enable the India business enhance the User experience with significantly greater flexibility & agility • Led the Local development of large scale / complex projects covering key flows on site – Shopping Cart, Checkout & Escrow Payment solution • Promoted to Director in Sep 2007

• The Product expert in a start-up team focusing on aggregating & delivering Broadband content : Conceptualization, development & implementation of Content & application services for Broadband Triple Play – IPTV / VOD

• Heading the Product Development team for Sify’s Consumer Business, managed Products throughout their lifecycle, from strategic definition to end-of-life planning • Member of a start-up team responsible for conceptualizing & executing India’s largest franchised chain of Cybercafes [Sify IWays]

• Headed Branch units responsible for overall Sales & Administration - Sales & Sales promotional plans, Forecasting, Dealer network management & Compliance