Naresh Kumar Mahto

Responsible for P&L and Business development for Whole segment of Syska products (Led Lights, Wire & Cables, Fans, Switchgear, Personal care & Iron)

 Instrumental in setting up entire infrastructure to roll out Company Business in Bihar.  Developing sales and marketing strategies to drive sales growth in the state.  Identifying, targeting and focusing resources and thus meeting Sales Targets.  Developing and managing an efficient distribution network to improve sales performance.  Able to enthuse and develop staff for sales growth and revenue enhancement.  Working under deadline pressure and delivering high quality results.  Conducting market research to understand competitors and market trends.  Providing innovative ideas and suggestions to HO to improve the market presence.  Maintaining relationship with Distributors/Dealers for business growth.  Building sales culture and sales centric atmosphere among the team members.  Providing timely feedback to the sales personnel regarding their sales performance.  Providing trainings, educational workshops and challenging opportunities for enhancing career growth of employees.  Conducting business plan review meetings with sales team.  Developing creative promotional strategies to attract more customers.  Adopted a regular practice of Appreciation to the contributions and accomplishments of sales employees through proper rewarding mechanism.  Developing performance improvement plan for sales team to meet performance goals.

 Instrumental in setting up entire infrastructure to roll out Company Business in Bihar.  Overall responsible for P&L including business growth for the next level in the region and responsible for the business strategy.  Periodically reviewed distributor performance through Sales Managers and check on gaps in performance and seek reasons and actionable steps to close the gaps.  Strategize and plan the sales process management, forecasting, key account management, expenses, profitability, market research and brand strategy.  Conducted regular meeting with distributors and sales team to discuss target status, product training and sales strategy.  Conducted training and seminars as per the requirement of regions.  Focused specially on the effort to develop distribution network with renewed emphasis on distribution expansion in the rural markets for company’s products.  Responsible for hiring & development of the team members according to the business plan.

Notable Milestones:  Established strong dealer network for product categories to attain the volume targets and ensured profitability.  Managing a team of 7 TSM, 8 TSE, 8 SO,4 TL,106 Sale Promoters, 23 Distributors,2400 Retail Channel Partners, 2k (Smart Phone Retail Partners) with a business volume of around Rs.5.4 Billion annually.  Mentored team members to enhance their performance and ensured low attrition rate for secondary sales force.  Evaluated market feedback on schemes, performance, and sales promotion and customer requirements.  Scrutinised dealer’s performance and ensuring that they adhere to the daily dealer operations manual guidelines.  Worked on collections and remittances as well as ensured timely collection.  Playing a key role in forming Distribution strategy for Punjab.  Pivotal in ensuring installation of required infrastructure at the Distributors end.  Given a jump of 100% in Smart phone sales in 15 months by, increasing Depth of Smart phone from average 6 Handsets of Smart Phone/ Dealer to 10 Handsets of Smart Phone /Dealer & width from 552 Dealer to 1900 Dealer.  Recipient of the awards for valuable contribution to the company in the Annual sales conference at Kasauli in March13.

Notable Milestones: Attained 20% growth in net adds within Raipur and revamped the sales figures for Bhilai with revenue growth. Efficiently handled 2 TSEs and attained 18% growth in net add within 3 months. Successfully handled prepaid and Data card products. Streamlined operations at Bhilai and improved business from 2000 to 3000 net adds. Tapped the Bhilai market from leading competitor in MTC data within 4 months.

Notable Milestones: Successfully launched various company products at Jawra, Shyamgarh, Sitamau, Garoth, Bhanpura & Manasa. Played a vital role in enhancing revenue of Ratlam by 20% within 4 months from Rs. 40 to Rs. 50 Lacs. Managed a team of 20 off roll employees in handling Ratlam & its peripheral towns. Worked with products like Prepaid, Wireless Phone, Datacard, etc. Tapped new markets in Sailana, Shyamgarh, Manasa, Sitamau & Garoth and managed 7 Distributors.

Notable Milestones: Independently managed entire Mahakaushal belt of Madhya Pradesh. Attained Rs. 2.8 Crores against assigned target of Rs. 2.25 Crores, thereby over exceeded the target. Managed a team of 8 Distributors, 11 Redistributors & 4 Pilot Sales Representatives for steering sales. Successfully launched new products like Maggi Mania & Nan3.

Contraceptives Notable Milestones: Outperformed across entire 4 zone of India in Multiload & Recagon (A Product) Business. Successfully worked with products like Contraceptives and launched new products like Cerazette. Organised products promotions events such as Medical Conferences in Mumbai on contraceptives products with eminent speakers from abroad.