Patrick C

$5B Specialty retailer. • Leading Personalization efforts in collaboration with key stakeholders for the company • Developing cross-functional frameworks and processes for Digital Product Management including: Building Product Development Life Cycle (PDLC) including new Product Funnel, Prioritization Process and aligning to the SAFe Product Increment Planning Process (PiP) • Assisting in Stabilization efforts after the team did an amazing job in launching a new Product Management team launching Buy Online Pickup In Store (BOPIS), Same Day Delivery (SDD), Numerous Apps and .com's in under one year. • Coaching and Mentoring team members in Digital Product Management and Digital Transformation • Working hard to support, assist, coach and provide value wherever required

• Lead the development of the Product Management, Digital Transformation & Delivery Advisory Practice • Streamlining and transforming the ways of working with all processes and programs • Coaching and mentoring Product Management & Process improvement teams • Principle consultant on Marcom and PMO technology implementation and transformation

• Product Manager / Business owner for all item content and related systems (~2.3M total SKUs) • Business Lead for large Digital Transformation implementation of Master Data Management (MDM / PIM) Stibo Trailblazer 9.2, Digital Asset Management (DAM) systems Stibo DX, Customer Relationship Management (CRM) system Salesforce.com for business operations within 15-months • Lead a team of 45+; 25 on campus, 20 remote, with 5 direct reports, in addition to many cross functional resources, consultants, supplier partners and contractors globally dispersed. • Product owner of salesforce.com solution for Item Content Operations

• Managed the complete transformation of the Consumer Engagement Services Division, impacting 100% of how Nestlé interacts with consumers, including 17-projects in 4 programs impacting 150 stakeholders across 5 operating companies and 14 partners/vendors impacting how Nestlé delivers on eCommerces / OmniChannel • Impacted and transformed systems included; CRM/salesforce.com, Knowledge Base (KB), Content Management System (CMS) Drupal, Digital Asset Management (DAM) NorthPlains & BrandBank, Product Information Management (PIM) Salsify, Kwikee, Loyalty databases, analytics and reporting platforms Qlikview, Data warehouses/sets, etc.) • Integrated systems and data sets to pave the path for future Artificial Intelligence (AI), Data Management, Mining, Analytics and Visual Analytics / Reporting

• Lead the technology transformation strategy focused on eCommerce / Omnichannel Data Management, Digital Shelf / eContent (Digital Asset and Digital Content) following the acquisition of www.Kwikee.com (recently acquired by www.syndigo.com ) representing 90,000 products and 100,000 users. • Created an integrated strategy leveraging: Digital Asset Management (DAM), Product Information Management (PIM), Content Management Systems (CMS), Master Data Management (MDM), eCommerce / Digital Shelf syndication, which served as the transformation of all Kwikee systems and Sgsco DAM/PIM systems globally • Co-launched National GS1 Certified Content Provider Program (GS1US CCP) to help enable product data syndication for 350,000+ products to amazon.com, wal-mart.com and other notable targets

• Lead a team to revamp legacy data into new MDM, PIM, DAM / MAM to help enable the digital shelf. • Program Managed the transition from Oracle CRM on Demand to Salesforce.com • Lead the end-to-end business process re-engineering of the Nestlé Consumer Services Technology platforms with 4 dedicated and 15 shared project resources, 11 vendors/partners, 108 project contributors / cross functional team members in 7 time zones. • Streamlined 22 data integration points, reduced the product hierarchy from 4500 to 2000 products, migrated and cleansed 100% of scoped legacy data to align to globally-aligned hierarchies, reduced workflow tools from 10 to 6, simplified SOPs from 24 to 8.