Patrick Hill
About
Patrick Hill is from Berlin / Hamburg, Germany. Patrick works in the following industries: "Internet", "Cosmetics", "Information Technology & Services", "Consumer Electronics", and "Automotive". Patrick is currently Product Marketing Manager (project-based) at HERE Technologies (via Nash Direct), located in Berlin / Hamburg, Germany. In Patrick's previous role as a Product Marketing & Marketing Partnerships Manager at Google (via Avantgarde Experts), Patrick worked in Hamburg Area, Germany until Jul 2021. Prior to joining Google (via Avantgarde Experts), Patrick was a Consultant Marketing, Communication & Business Strategy at Moondock and held the position of Consultant Marketing, Communication & Business Strategy at Berlin Area, Germany. Prior to that, Patrick was a Business Consultant and Partner at New company foundation, based in Rostock/Berlin from Aug 2016 to Dec 2018. Patrick started working as Business Development Germany Consultant at Tala in Berlin Area, Germany in Apr 2018. From Dec 2016 to Feb 2018, Patrick was Marketing and Product Specialist, North East Germany Sales & Marketing at Tesla, based in Berlin, Berlin, Deutschland. Prior to that, Patrick was a Project Manager & Marketing Consultant at navarra Design & Kommunikation, based in Berlin und Umgebung, Deutschland from Feb 2015 to Jul 2016. Patrick started working as Freelancing at various car & sales events at BMW, Nespresso in various locations in Germany in Sep 2014.
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Patrick Hill's current jobs
Mainly supporting re. HERE's Connected Driving products, b2c-b focus: Strategic marketing support, revision of brand messaging and positioning; management of project work streams re. creative assets, sales collaterals, partnerships
Patrick Hill's past jobs
scope of work: marketing management especially with respect to product marketing & partnerships marketing, managing partner marketing accounts & campaigns (online 360 incl. YT), managing DACH product branding, managing O&O channels (like CRM, discovery platforms & in-product), strategic development of accounts, initiating & supporting cross-functional within various b2c projects, GPay DE website makeover, giving workshops & trainings (f.i. product-/PoS-related), frequently monitoring brand perception and appearance across all(most all) consumer touch points managed products/services: Google Assistant in DACH, Google Pay in DACH (both within Google's DACH Consumer Products Division) managed partners & projects: upon request success (metrics): handled 7-digit marketing budget in 2019 (6-digit in 2020), drove incremental x YoY MAUs on Assistant, + x YoY/MoM GPay MAUs & transactions, reached & succeeded individual project metrics
- freelance project - (Moondock is a discovery platform for tokenized startups: uniting experts, startups and community in order to contribute to the most promising startup ideas; in startup phase) -branding & business strategy development -business model revision -marketing & communication handling (owned media channels, especially Newsletter, Medium & twitter) -marketing planning -content & community management -pipeline work
(for a startup within the field of SaaS combined with hardware and service (patented in February 2019; throughout early seed stage) -business model setup and business plan development -market & competition analysis -marketing & sales planning -financial planning
- freelance project - (tala is a producer and seller of exclusive interior lighting and accessories) -supporting in analysing and structuring German market (existing client data, potential leads, sales data & forecasts) -deriving insights from data and analyses for further go-to-market strategy and potential client partnerships -preparing sales relevant marketing, sales, and communication material depending on special interests -working with and further developing pipeline -identifying, contacting and presenting in front of existing and new leads
Raising brand awareness and sales of Tesla's products in the region: -marketing- & events support & planning -marketing cooperation management -customer and audience education regarding Tesla's mission -direct sales (b2c/b2b), lead generation, and pipeline management (Salesforce) -CRM/CSM -support of car delivery processes and structural improvements hereto -improvement projects regarding marketing contents (web UX/UI & PoS integration)
-consulting in strategic marketing & business (growth) development -conducting (strategic) market/product/competitor analysis -managing various projects within the creative business/work realm and various marketing topics -project managing in web dev (including eCommerce & shop development & improvement, websites online experiences, UX/UI, web content) -functioning as key account between clients, internal teams, and externals -scheduling, leading, and controlling project processes (marketing & strategy communication plans, visual design, presentations, motion, photography, packaging, content, web dev, etc.) -new business and first contact creation Clients: varying from FMCG companies, start-ups & HR consultancies to political/public institutions (f.e. Zalando SE, mymuesli, Olive Joy, WeAr Magazine, Anna von Mangoldt Farben & Interior, koawach, Deutsche Verkehrswacht, LoopLine Systems)
BMW i Experience, VW Passat B8 Launch Event, Nespresso Sales Promotions
sales advising, developing/designing web design for the company webpage and CI, business development
Supporting the product manager in one of the L'Oréal Luxé Divisions, developing and improving daily and status meeting presentations, investigating competition data sets, handling agencies, functioning as key account contact assistance, developing and planning production of a PoS consumer education tool, planning and maintaining a series of business events as part of a national product launch