Rachit Him Uppal
About
Rachit works in the following industries: "Telecommunications", "Internet", "Education Management", and "Information Technology & Services". Rachit is currently Head of Industry & Agency Development (India & South Asia) at Twitter. In Rachit's previous role as a Client Partner - Vertical Head - New Business Development at Twitter, Rachit worked in until Aug 2018. Prior to joining Twitter, Rachit was a Sr Business Development Manager - FABRIC (acquired by Google) at Twitter and held the position of Sr Business Development Manager - FABRIC (acquired by Google). Prior to that, Rachit was a Business Strategy & Product Marketing at Nimbuzz from Mar 2014 to Sep 2015. Rachit started working as Global Growth & Analytics at Nimbuzz Messenger in Nov 2011. From Nov 2009 to Nov 2011, Rachit was Product Manager (Mobile Internet) - VAS Marketing at Aircel Wireless - (Maxis Telecom), based in Gurgaon, India. Prior to that, Rachit was a Graduated at SVKM's Narsee Monjee Institute of Management Studies, based in Mumbai from Jan 2006 to Jan 2008. Rachit started working as Software Engineer at Infosys Limited in Bangalore, India in Jan 2004.
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Rachit Him Uppal's current jobs
Dual portfolio of leading Agency Partnerships and driving Revenue for key verticals at Twitter. Driving the strategy to grow agency business at Twitter in India & South Asia. Partnering with the BIG 5 Hold Cos. (WPP, Dentsu, IPG, OMG, Publicis) & Indy agencies to grow business through Twitter's marketing solutions, driving education of agency practitioners about Twitter's suite of products, closing win-win commercial deals and servicing the clients launching new initiatives in the market thereby scaling revenue across Large Customer Services and Reseller partner business. Working closely with Sales team and Sales Partners along with x-functional teams spread geographically across time zones to move the needle. (after all, it really takes a village ;-) Head of Travel & Government vertical for South Asia region driving Strategic Business Partnerships with key Travel co., Media agencies, Boards of Tourism & Commerce, Central Ministries, State Government organisations & select strategic marquee clients.
Rachit Him Uppal's past jobs
Set up the Government vertical at Twitter India focusing on Tourism, Commerce and Govt initiatives. Build relationships with key actors and audience in this space to make agencies embrace Twitter products for brand awareness & engagement campaigns, citizen outreach programs and thereby build new revenue lines. Close Annual Joint Business Plans (upfront deals) with key strategic clients and track execution through QBRs.
Driving high-value strategic platform partnerships with leading businesses (Media Publishers, News Networks, Telcos, OEMs, Brands) in India & South Asia towards Twitter's entire suite of platform products. - Driving growth for Fabric (Twitter's Mobile App Development Platform) with Top Consumer Apps in India and South Asia - Syndication with leading Media Publishers, News Networks & Govt. agencies - Select Twitter Programs around Customer Service, Music, Sports, Entertainment - Custom solutions for Telcos, OEMs, and leading Brands across industry - Evangelise Mopub, Twitter's Ad Monetization platform in South Asia - Consultative and cross functional role straddling multiple teams across Product, Engineering, Developer Relations, Marketing, Legal & Comms.
• A consumer advocate profile heading Global Growth, Analytics, Virtual Economy and Customer Support functions respectively • As a Business Analyst to CEO helping create New Opportunities, and Strategic Partnerships for Nimbuzz Platform (200 Mn+ Users) and Holaa! (a Call Management App) • Running analytics factory with BI to generate consumer insights/product performance report for decision makers through direct & indirect customer interactions
• Drove Nimbuzz Product User Growth from 50 Mn to 200 Mn+ Globally in 2.5 years by developing scalable organic customer acquisition strategy thus lowering customer acquisition cost • Setting up the Product Distribution, Product Analytics and Product/Customer Support teams respectively in India post Nimbuzz’s business operation transition from Netherland & Argentina to India • Setting up robust processes and reporting in place to streamline Product Release, Global Distribution (both App store & OEM pre-installs), Product Support, Customer Support & Virtual Economy
• Head operations for Mobile Internet Portal (a WAP Product) portfolio of services for 2.5 G & 3G that include the flagship Pocket Internet Portal, Pocket Apps Store and Pocket Games Store. • Led the growth of WAP Portal Revenues (P&L) disproportionately from 62 mn to 600 mn INR annually in a span of 18 months working in collaboration with 23 circle VAS teams • Project Managed WAP Products (Mobile Data) like Pocket Internet 3G portal, Pocket Apps Store & Pocket Games Store from concept to launch, driving product and go-to-market strategy along with numerous VAS & SI partners • Led a strong team of professionals for managing the WAP portal operations and collaborated with SI partner teams to conceptualize and deliver telco grade mobile internet products with internal cross functional support • Engaged with VAS/SI partners (Wipro Technologies, Infosys & Accenture) to innovate, ideate and define products in WAP space • Open new revenue channels by integrating Ericsson Mobile Ad platform with Aircel’s flagship Mobile Portals/WAP Products kick-starting WAP Ad monetisation
- Studied Marketing, Strategy, Finance, Information System and HR during MBA - Part Time Experience with Leading Global Brands: • Gallup, Mumbai • HSBC, Mumbai • Castrol, Mumbai • Akzo Nobel, Gurgaon • Max New York Life, Gurgaon
Worked as a Software Engineer in the Core Engineering Group and the Architecture Group at Finacle IBU, a Universal Banking Product by Infosys.