Rafaela Pitta
About
Rafaela Pitta is from Toronto, Ontario, Canada. Rafaela works in the following industries: "Design Services". Rafaela is currently UX Designer at Jam3, located in Toronto, Ontario, Canada. In Rafaela's previous role as a Product Designer at QFlash, Rafaela worked in São Paulo, Brazil until Jun 2022. Prior to joining QFlash, Rafaela was a Product Designer at Scotiabank and held the position of Product Designer at Toronto, Ontario, Canada. Prior to that, Rafaela was a Product Designer at Nestlé from Dec 2020 to Jul 2021. Rafaela started working as UX Designer at Bond Brand Loyalty in Toronto, Ontario, Canada in Mar 2021. From Nov 2020 to Mar 2021, Rafaela was Head of Lead XP at Rocketseat, based in Toronto, Ontario, Canada. Prior to that, Rafaela was a Product Designer at Plick Soluções Contábeis from Aug 2020 to Jan 2021. Rafaela started working as Senior Project Manager at Rocketseat in Mar 2020.
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Rafaela Pitta's current jobs
Crafting user flows, wireframes and incredible experiences for world-know brands such as Adobe, Adidas, Activision and Meta (former Facebook) working collaboratively with developers and creative designers to ensure high usability and creativity.
Rafaela Pitta's past jobs
Responsible for all design strategy, UX Research, wireframing and prototyping for the company. Working at the dot-com experience and designing credit products. • Responsible for ensuring product quality, delivering for development using the best practices of UX and UI; • Worked in a multi-disciplinary team to design, envision and conceptualize a digital tool for the clients.
UX Designer at Vem de Bolo squad, a startup powered by Nestlé. I was responsible to conduct the UX team through the Discovery process (using the Dual-Track method), user research and user testing with bakers persona. My role was to work closely with the Product Manager in order to ensure the quality of the wireframes, prototypes and researches, measuring the ROI.
Working with multinational companies such as AVEDA, AeroMexico. My main responsibilities were to ensure product quality, follow business requirements to craft digital products. Also, leading the UI team to create amazingly intuitive interfaces. I worked together with the engineering team to have tech validation on back-end/data features.
Leader responsible for the product launch team, focused on lead experience. My mission was to establish genuine connections between brand and audience through design and technology, generating sustainable growth of the brand. Rocketseat is impacting directly over 500k students across Brazil.
Led the conception and implementation of the UX team at the company, being responsible for all strategy, website design and delivery for development. • I contributed to team efforts with interaction design, UI and overall visual design, as well as motion design for interactions, and prototyping. • Focused on designing and shipping impactful products as part of the platform team.
Responsible for the complete structuring of the marketing sector: social media structuring, advertising campaigns, analysis and management of paid media. More than 300% increase in views in the first month, reaching 10,000 views for the Brainmarket’s Portal and new business opportunities. Main activities: • Analyze and track paid media performance and maintain reporting and analysis on a weekly and monthly basis; • Work with Growth Analytics to measure the impact of every campaign, identifying success KPIs for each channel and strategy; • Manage marketing channels as needed, optimizing campaigns to drive awareness and engagement; • Developing brand awareness strategies.