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Rex Lai

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Email: ****i@yahoo.com.hk
LinkedIn: Rex LAI
Location: Kowloon, Hong Kong SAR
Current employer: Cuisinart
Current title:
Merchandizing Director
Last updated: 18/07/2026 01:04 AM
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About

Rex Lai is from Kowloon, Hong Kong SAR. Rex is currently Merchandizing Director at Cuisinart, located in Hong Kong SAR. In Rex's previous role as a Senior Key Account Manager of Major Domestic Appliances at CNA Group España- (Cata, Apelson e Nodor Appliances), Rex worked in Hong Kong until Mar 2023. Prior to joining CNA Group España- (Cata, Apelson e Nodor Appliances), Rex was a Senior Sales & Marketing Manager at ProductIP and held the position of Senior Sales & Marketing Manager at Shenzhen, Guangdong, China. Prior to that, Rex was a Account Services Manager at Ngai Kwong International Limited, based in Hong Kong from Apr 2011 to Jun 2014. Rex started working as Project Sales Manager at HOPLIK in Jun 2005. From Mar 2002 to Mar 2005, Rex was Senior Sales Engineer at Somfy, based in Hong Kong.

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Rex Lai's current jobs
Company: Cuisinart
Title: Merchandizing Director
Period: Mar 2023 - Present (3 years, 5 months)
Location: Hong Kong SAR

A global leader in small appliances, personal care products, and health and beauty products for both professionals and consumers

Rex Lai's past jobs
Title: Senior Key Account Manager of Major Domestic Appliances
Period: Nov 2015 - Mar 2023 (7 years, 4 months)
Location: Hong Kong

CNA Group is a global leader in the home appliances sector and has recognition across the world. It includes the Cata, Nodor, Apelson Fagor, Edesa and Aspes brands.

Company: ProductIP
Title: Senior Sales & Marketing Manager
Period: Jun 2014 - Nov 2015 (1 year, 5 months)
Location: Shenzhen, Guangdong, China

Pioneer of SaaS for PCM (Product Compliance Management), providing information system and consultancy services

Company: Ngai Kwong International Limited
Title: Account Services Manager
Period: Apr 2011 - Jun 2014 (3 years, 2 months)
Location: Hong Kong

Leading HK based electrical home appliance manufacturer established in 1950s

Company: HOPLIK
Title: Project Sales Manager
Period: Jun 2005 - Apr 2011 (5 years, 10 months)

Leading manufacturer in Hong Kong, committed to excellence in precision engineering to provide best quality products and solutions since 1991

Company: Somfy
Title: Senior Sales Engineer
Period: Mar 2002 - Mar 2005 (3 years)
Location: Hong Kong

Somfy is a French based international Group and World Leader in Tubular Motor, Building Management System and Home Motion System. Somfy operates in 60 countries, with 76 subsidiaries and 51 offices and agencies across five continents.

Rex Lai's education
香港城市大學
Bachelor of Engineering (BEng)
1995 - 1997
香港城市大學
Master of Engineering (MEng)
1997 - 1999
Rex Lai's top skills
Manufacturing Contract Negotiation Continuous Improvement Sales International Sales Product Life Cycle Product Development Merchandising Key Account Management Leadership Cost Management Product Management Negotiation Sales Management Account Management Management Engineering New Business Development Supplier Management Business Development
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