Ronnie C

I am one of the digital marketing and martech SME's for Accenture Interactive, based in Sydney. I consult with local and global clients to help transform their businesses through architecting and implementing martech solutions and marketing strategies.

• Developed new teaming approach to bringing the marketing team and campaigns to life. Built around the customer journey. • Project managed the relaunch of the new ey.com experience with the Adobe Platform (AEM, Adobe Analytics) • Deployed new reporting capabilities for the marketing function (dashboarding and measurement frameworks, PowerBI). • Lead the local deployment of Marketo • Lead the local procurement and deployment of an MRM

I was the digital and performance lead for the Samsung business in Starcom. Partnering with Samsung to build up their digital marketing capabilities, through greater use of technology and data. • Managing all of digital for Samsung on 'One Publicis Team Samsung' comprising of the digital center of excellence and dedicated trading desk • Helping Samsung setup their consumer journey focused planning and technology stack (G360, Big Query) • Rolled out the full G360 stack alongside the design of a new data/audience activation framework • Worked with Samsung and their channel partners (Direct/Telcos) on JBP's and on digital projects. • Worked with Samsung's channel partners and their agencies to implement new data and marketing opportunities.

• Rolled out an agile operation framework for performance activity (Scrumban) • Running a holistic trading desk (8 dedicated staff) for Samsung, trading across all programmatic and biddable media channels • Developed custom tracking solutions for Samsung (New Device Uplift) • Helped Suncorp setup and leverage their audience (DMP), activating across channels for a shift towards audience and journey powered performance.

General Assembly transforms thinkers into creators through education and opportunities in technology, business, and design. The evolution of digital has completely changed the way that people communicate, learn, and consume products. More than ever, brands have the ability to reach out to more customers and actually listen to them in order to tailor their messaging, brand, and product strategies. The Digital Marketing course takes a holistic view of digital marketing, whilst really focusing on the more quantitative and data-driven aspects of contemporary marketing. You’ll be pushed to gain a clear understanding of a business’ goals and brand voice in order to launch a truly effective marketing campaign. Students will learn how to utilize analytics in order to make data-driven decisions ranging from audience segmentation and targeting, to what content resonates best with users.

Switched on Media is a leading digital marketing agency combining Search and Social media enabling brands to engage with consumers and deliver ROI. Switched on Media has proven expertise in the automotive, financial, retail and travel sectors, working with world renowned brands such Canon, PayPal and Westfield. Employing a team of industry experts enables Switched on Media to deliver deep levels of expertise, service and results across search engine optimisation, social media and pay per click marketing Key Responsibilities: • Develop and maintain paid media accounts across a range of clients • Use of different paid media platforms to manage and optimise paid media campaigns. (Adwords, Kenshoo, Atlas, Social.com, Facebook, LinkedIn, Brandscreen, Analytics)

Hello, we are social. We’re a global conversation agency with offices in Sydney, New York, London, Paris, Milan, Munich, Singapore & São Paulo. We help brands to listen, understand and engage in conversations in social media. Key Responsibilities: Use of social media tracking tools. (Radian 6, Sysomos, True Social Metrics, Social Bakers) Developing dashboards and actionable insights for clients. Creating conversation audits for clients, through market research and investigating open social data.

Traffik Marketing is one of the leading experiential marketing company's in Australia. "We aim to humanise brands so people can discover, explore and get to know them. We touch and talk with them in the real or digital world to build familiarity and trust. Earning the loyalty and respect of our clients drives us everyday, as we look to solve their business challenges and identify new opportunities. Traffik believes in its people who are genuine, inquisitive and fun. We bring our energy and enthusiasm to the table every day, inspiring those around us. Together we build experiences that create memories." Traffik 2013 Key Responsibilities: • Engaging products and providing accurate product information • Establishing rapport with customers to create a positive experience with the brand • Extensive product training on each and every campaign • Encourage customers to sample or purchase a product • Provide quality feedback to the client • Maintain professional working relationships with the client • Control high volume crowds • Manage staff including; rostering, problem solving, and provide technical assistance in the field. • First point of contact for consumers • Represent each campaign positively and professionally