Samir Sheth
About
Samir Sheth is from San Francisco, California. Samir works in the following industries: "Internet", "Marketing & Advertising", "Consumer Goods", and "Health, Wellness & Fitness". Samir is currently Global Product Marketing Lead, Communities, Interests & Consumers at Twitter, located in San Francisco, California. In Samir's previous role as a Senior Product Marketing Manager at Fitbit (now part of Google), Samir worked in San Francisco, California until Jan 2019. Prior to joining Fitbit (now part of Google), Samir was a Product marketing at Facebook and held the position of Product marketing at Menlo Park, CA. Prior to that, Samir was a Brand Manager at Procter & Gamble, based in Boston, MA from Jan 2008 to Jan 2013. Samir started working as Account Supervisor at Starcom in chicago, il in Jan 2005.
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Samir Sheth's current jobs
Lead go to market strategy and planning for Conversation & Interests and Communities product focus areas. This includes coaching the team, talent development, understanding consumer needs & barriers, developing positioning & messaging, consumer research, channel marketing plan and campaign & creative strategy. Product focus areas: Communities and Conversations Launched Topics globally, a new feature that helps users discover their interests and stay informed. Over ~7,000 topics available to follow and we’re growing that list and adding new features to continue improving the experience
Samir Sheth's past jobs
Responsible for leading global product & brand strategy, messaging & positioning, and go to market planning & execution for wearable devices. Lead cross-functional teams across UX & ID, product management, operations, consumer research, lifecycle marketing, retail marketing, media, PR and agency partners in order to drive global product launches and go to market execution globally. Most recently led the global launch of Fitbit Charge 3 fitness tracker and Aria 2 Wi-Fi Smart Weight Scale and Fitbit Pay, Fitbit’s contactless payment platform for wearable payments and transit access.
Led product positioning and go to market planning for Facebook and Instagram to drive mobile feed strategy. Worked on live events, and video focused on entertainment vertical
Gillette Male Blades & Razors Act as the voice of the consumer, brand and business for Gillette Blades & Razor. Responsible for developing consumer facing plans to drive sales and brand equity for Gillette brand ($1.5 billion in NA). Lead cross-functional teams to create and deliver brand building marketing plans with excellence. Digital Champion for the brand, owning strategy, execution and vision for Gillette’s digital marketing. Lead planning and activation of sports marketing (NFL, MLB) and Lifestyle marketing with POME (male youth) consumer group. • Led Gillette Business Review Analysis to assess performance and identify opportunities for Marketing Planning. Partnered multi-functionally across sales, finance, consumer insights, and marketing to write the business review and develop recommendations for leadership. • Led Gillette’s holistic ‘World’s Scariest Shave’ campaign. Awarded Best Communications Channel Plan in 2011 from OMMA Magazine. • Developed and adopted BPA (Blowing People Away) mindset to drive brand building connections with consumers in the social media space. Step-changed Gillette’s voice & consumer connection, resulting in highest level of engagement brand has seen. Grew Facebook fans +1MM in 6 months. • Co-led the creation and execution behind the NA initiative launch for Fusion ProGlide, including design & development of technical and commercial side of the launch. • Awarded P&G’s 2011 Boston Marketer of the year for leading best in class brand building programs in the social media space, including Gillette’s purpose driven partnership with USO, and Derek Jeter’s 3,000th MLB Congratulatory program. • Led development and vision for Gillette’s 3 year eCommerce glide path strategy. Grew eCommerce sales by 60% in CY 2011. Developed 1st ever Gillette Ship in Own Container (SIOC) eCommerce SKU. • Male Grooming business owner at Walmart, leading JBP partnership of Gillette & Old Spice to create 52 week in-store display plan in FY 11/12.
Starcom Worldwide: Chicago, IL Developed and executed strategic plan recommendations based on strong consumer receptivity and brand objectives. Managed holistic media plans and budgets ($25MM+)across TV, Digital, OOH, and Print. Managed a team of 3 associates, providing leadership. career coaching & planning and accountability of delivering results. Client: Nike, Finish Line Retail Developed and executed strategic media plan recommendations based on strong consumer receptivity and brand objectives. Managed holistic media plan budgets ($50MM+) and plans across TV, Digital, OOH, and Print. • Planned Finish Line’s first Nike Maddie Collection integrated online and print campaign, resulting in a 3X increase in average sell thru and highest percentage Finish line has seen in five years. • Ideated and led development of Nike + Campus Tour events to target young men on college campuses, resulting in a 13% increase in traffic to local area Finish Line retail stores. Client: Hanes Brand Incorporated (Hanes, Champion, and Playtex) • Developed integrated marketing campaign to support Champion’s How You Play brand advertising campaign, including online, print, out of home, and event marketing programs Client: World Wildlife Fund • Led holistic activation behind the 2008 Earth Hour pro-bono campaign o ComEd reported overall demand for electricity in Chicago dropping by 7 percent (above target) on March 28th , 2008 • Equivalent to taking more than 1 million cars off the road, and reducing nearly 1.3 million pounds of carbon monoxide