Sara Spink

• Owned annual business strategy for a portfolio of >30 solutions worth $367M in annual revenue, efficiently administering a seven-figure marketing budget for international efforts to capture market share. • Trusted advisor to leadership and Sales and Product Management, designing and executing successful marketing strategies that drive revenue. • Analyzed KPIs to measure success, identify opportunities, and develop improvements. • Collaborated with Product Management on iterating product roadmaps, providing release marketing support, analyzing customer feedback, and defining solutions. • Briefed and gathered feedback from analysts (Gartner, Forrester, and IDC) on OCE+ messaging, GTM plan, competitive plays, and quantitative research report. Key projects & accomplishments include: o Winner – Platinum Award for Collaborative Co-Creation o Drove 12% revenue growth of Enterprise Information Management (EIM) and AI-ML Analytics portfolio with 2 prominent product launches. o Exceeded MQL targets by 127% within 6 months of hire date. o Chosen by President to lead omnichannel marketing initiative across 8 business units to clarify clinical-to-R&D technology offerings to customers.  Provided weekly updates and data-driven insights to the CEO, directly influencing executive decision-making. Spearheaded entire relaunch process for EIM portfolio.  Designed and executed 7 campaigns and rebranded the portfolio.  Attended industry events and created engaging webinars and content, including an eBook, blogs, videos, social media posts, whitepapers, case studies, executive briefs, and fact sheets. • Grew website visitors by 300% YoY. • Increased SQLs by 54%. o Planned and executed launch of bundled software solution, IQVIA Orchestrated Customer Engagement (CRM) and IQVIA Next Best (AI-ML Recommendation Engine), for announcement at HIMS22