Shannon Ross
About
Shannon Ross is from Austin, Texas, United States. Shannon works in the following industries: "Marketing & Advertising", "Higher Education", "Consumer Goods", and "Retail". Shannon is currently Founder + CEO at Springland Pets, located in Austin, Texas, United States. Shannon also works as Chief Marketing Officer at Highwave, a job Shannon has held since Jan 2016. In Shannon's previous role as a Track 1- Dallas at SKU, Shannon worked in Dallas, Texas, United States until Nov 2020. Prior to joining SKU, Shannon was a Human Anatomy Teaching Assistant at Willamette University and held the position of Human Anatomy Teaching Assistant at Salem, OR. Prior to that, Shannon was a Seasonal Sales Associate at Patagonia, based in Ventura, CA from Jun 2016 to Aug 2016. Shannon started working as Nutrition Coordinator at Willamette University in Salem, OR in Aug 2015. From Sep 2015 to Nov 2015, Shannon was Peer Mentor at Willamette University, based in Salem, OR. Prior to that, Shannon was a Rural Health Intern at Rural Health Centre, based in Andhra Pradesh, India from Jun 2015 to Jul 2015. Shannon started working as Honor Council Student Member at Willamette University in Salem, OR in Sep 2014.
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Shannon Ross's current jobs
Springer on a mission to bring dogs and their favorite humans together by designing innovative all-in-one essentials that solve everyday problems. We’re manifesting a more dog friendly future, where dogs are integrated in our everyday society
Contributed a comprehensive approach to sales, marketing and product development, engaging trend identification and innovation to design product, organize product catalog and website, market operations at industry related events and engage technology expertise to distinguish Highwave from competing businesses across a dynamic, highly-competitive environment. Maximized sales and marketing campaigns by representing Highwave at industry and consumer tradeshows, supplementing traditional and digital marketing campaigns through social media promotions and customer-facing presentations. Co-designed and developed a double-walled bottle to supplement an expansive product catalog of gourmet coffees, wine, tea, beer products, travel mugs, etc. Contributed creativity, business acumen, technology and product development to develop product lines, design and organize content and photography for product catalog, and organize product displays to drive the consumer buying experience. Facilitated growth by generating Amazon and other retailer sales, earning the highest sales numbers of all sales reps during the June to August 2015 period. Led and implemented 2017 company rebranding through research and exploration of company values and management of graphic and package designers, photographers, and web developers. Created a comprehensive plan to strategically transition to a Certified B Corp business by January 2019.
Shannon Ross's past jobs
Founded in 2011, Austin-based SKU is the first and leading Consumer Product Goods (CPG) accelerator in the country. CPG entrepreneurs quickly discover that simply having a great product and funding is not all that it takes to grow a successful brand. SKU surrounds stellar startups with a wraparound infrastructure of seasoned Mentors, a customized program, advanced operations support, access to industry expertise, and connections to capital.
Delivered engaging and impactful teaching through weekly meetings, designing, setting up, and proctoring weekly lab practicals. Dissect muscles, nerves, vasculature, and all organs on two human cadavers every week.
Engaged customers to identify needs and develop sound, tailored solutions based on in-depth product knowledge. Learned the technical aspects of merchandising and field applications, becoming actively involved in the corporate environment through community-wide events to establish reputation as a committed, driven growing professional. Supported cross-functional teams in product management and display, performing merchandising duties to improve the retail experience and drive bottom-line sales.
Engaged 2 to 3 students weekly to identify and improve eating habits, working individually through monthly cooking classes that educated the community on inexpensive, health tips to foster good health. Developed, launched and managed nutritional handouts focused on community fitness and health tips.
Taught a first year college course with 15 students about resources, academic requirements, seminar style, registering, and major exploration. Provided office hours and assistance outside of class and attend regular meetings for preparation.
Shadowed doctor who talked to, diagnosed, and treated patients to learn about daily operations in a health setting. Exposed to living and socioeconomic conditions of the rural poor that influence disease causation and progression. Conducted interviews with the local villagers regarding their personal health and beliefs to understand the culture and the background of the patients. Accompanied a team from the Rishi Valley Vascular Disease Project to a remote village to study epidemiology of Hypertension. Completed research on correlation of organophosphate insecticides and type 2 diabetes on a global level.
Chosen to serve on the board to uphold the community standards of Willamette University by evaluating students accused of academic dishonesty and determining if they are guilty of the charge.