Shauna W
About
Shauna works in the following industries: "Internet", "Marketing & Advertising", "Consumer Services", "Information Technology & Services", "Writing & Editing", and "Financial Services". Shauna is currently Lead Content Design Manager (Design & Research) at Twitter. In Shauna's previous role as a Senior Content Strategist (Global Consumer Marketing — Brand) at Twitter, Shauna worked in San Francisco, California until Jan 2021. Prior to joining Twitter, Shauna was a Senior Writer + Content Strategist at Weedmaps and held the position of Senior Writer + Content Strategist. Prior to that, Shauna was a Lead Writer at NerdWallet, based in San Francisco, California from Jan 2017 to Sep 2017. Shauna started working as Content Lead at LendUp in San Francisco, California in Oct 2015. From Oct 2010 to Oct 2015, Shauna was Principal at ShaunaWright.com. Prior to that, Shauna was a Editor-in-Chief at Townsquare Media from Sep 2012 to Aug 2013. Shauna started working as Content and Social Media Strategist at Lokion in Jan 2007.
You can find Shauna W's email on finalScout.com. FinalScout is a popular professional database with more than 500 million business professionals and over 200 million company profiles.
Shauna W's current jobs
Shauna W's past jobs
I tell stories about products and services through the lens of the Twitter brand. Project partners include the NBA, NFL, Oscars, Women’s World Cup, and many more. Project work includes marketing campaigns, social media strategy, emails, landing pages, website copy, videos, OOH, voice/tone refinement, and an overhaul of the copy style guide.
Messaging, storytelling, and overall product and brand content strategy for materials including websites, blogs, email campaigns, social media, OOH, mobile app, etc. Also created voice/tone style guide.
Managed a team of product/brand copywriters. Duties included content strategy and writing/editing product and brand copy for the website, mobile app, emails, and social media campaigns.
Duties included style guide creation, voice/tone guidelines, content and social media strategy, copywriting, email and direct mail campaigns, press releases, OOH, radio/TV commercials, and more.
Independent brand, content, and social media strategist for a variety of agency, corporate, and media clients including Sony Music, FedEx, Hilton Worldwide, Viking Range and more.
Assigned, oversaw, edited and published content; supervised and managed a staff of writers and junior editors; oversaw social media outreach; and tracked and analyzed site metrics.
Led all agency content efforts such as writing, editing and strategy; created and managed social media department where tasks included drafting strategies and implementation plans for clients, training and overseeing client staff members and using social media for PR efforts (including crisis management). Clients included FedEx, Viking Range, Nokia, Hilton Hotels, Cellular South, First Tennessee and Smith & Nephew