Susan Lassila
About
Susan Lassila is from San Francisco Bay Area. Susan works in the following industries: "Broadcast Media", "Internet", "Marketing & Advertising", and "Online Media". Susan is currently Sr Business Development Manager, Product Partnerships at Twitter, located in San Francisco Bay Area. In Susan's previous role as a Account Executive at Singular.net, Susan worked in San Francisco Bay Area until Aug 2018. Prior to joining Singular.net, Susan was a Account Executive at Braze (formerly Appboy) and held the position of Account Executive at San Francisco Bay Area. Prior to that, Susan was a Senior Manager, Agency Sales & Development at Twitter, based in San Francisco from May 2013 to Jan 2017. Susan started working as Senior Account Executive at Twitter in San Francisco in Mar 2011. From Aug 2010 to Mar 2011, Susan was Senior Account Executive - Pacific Northwest at Fox Sports Interactive. Prior to that, Susan was a Digital Account Executive - Tech B2B at Bloomberg Businessweek from Jul 2008 to Aug 2010. Susan started working as Account Manager, Affiliate Sales at Current TV in Jun 2006.
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Susan Lassila's current jobs
Susan Lassila's past jobs
Singular is re-inventing the way companies manage their mobile marketing operations. The company’s intelligent SaaS platform enables mobile marketers to unify, analyze and optimize all of their marketing channels through a single dashboard. Through the platform’s proprietary data algorithms, marketers can finally make informed decisions based on ROI and uncover never before seen insights that are imperative for marketing optimizations, all in an automated manner that replaces today’s inefficient, manual processes. Founded in 2014 by former members of Onavo’s senior management team, Singular is funded by General Catalyst Partners and headquartered in San Francisco, with an R&D office in Tel Aviv.
Braze (formerly Appboy) is the leading lifecycle engagement platform for marketing, growth, and engagement teams. We empower brands to humanize connections with customers, resulting in better experiences and increased retention, lifetime value, and ROI. With Braze (formerly Appboy), the world's largest enterprise and digital-first brands in dozens of countries on six continents seamlessly gather and manage actionable customer data, allowing them to reach their audience with targeted, personalized cross-channel messaging experiences. Braze (formerly Appboy) has been named a Digiday Signal Award Finalist for Best Marketing Automation Platform, a VentureBeat Omnichannel MMA “Best Bet,” and was selected by Forbes as a Cloud100 Rising Star. Learn more at braze.com.
Develop and implement strategy to drive revenue with major accounts across select agency partners. Build relationships with senior level agency & account investment/planning leads delivering value aligned with agency priorities, while increasing Twitter fluency and growing revenue.
Founding member of Twitter Sales team, integral driver of revenue (0-$2B+), sales strategy, and hiring to lay foundation for best-in-class sales organization. Revived largest advertiser who halted all spend in Q4’12, then built, negotiated and closed first $XMM annual upfront commitment Top 5% revenue producer for Global Sales Org in 2011, 2012 & 2013
Developed and maintained strategic advertising partnerships and sponsorship deals for FOXSports.com with top brands throughout the San Francisco and Pacific NW surrounding region.
Leveraged BusinessWeek’s online advertising and new media assets to deliver world-class marketing, advertising, and communication platform solutions for Fortune 100 Tech B2B marketers.
Managed Current TV’s Affiliate Sales accounts in North America, with focus on increasing distribution via cable operators and universities.