Victor Mehren
About
Victor Mehren is from Greater Chicago Area. Victor works in the following industries: "Wine & Spirits", "Food & Beverages", and "Consumer Goods". Victor is currently Chief Executive Officer at Second Nature Brands, located in Greater Detroit Area. In Victor's previous role as a Chief Operating Officer - Mars Wrigley Confectionery U.S. at Mars, Victor worked in Chicago / New Jersey until Jan 2019. Prior to joining Mars, Victor was a General Manager - Wrigley U.S. at Wrigley and held the position of General Manager - Wrigley U.S. at Greater Chicago Area. Prior to that, Victor was a General Manager - Ice Cream & Substantial Snacks U.S. at Mars, based in Greater Chicago Area from Jan 2014 to Jan 2016. Victor started working as General Manager - Chocolate Canada at Mars in Toronto, Canada Area in Jan 2012. From Jan 2012 to Jan 2012, Victor was Sr. Marketing Director - U.S. Gum Category Team at Wrigley, based in Chicago, IL. Prior to that, Victor was a Acting General Manager - U.S. Gum/Mints BMT at Wrigley, based in Chicago, IL from Jan 2011 to Jan 2011. Victor started working as Sr. Marketing Director - Breath Freshening & Oral Care Platforms at Wrigley in Chicago, IL in Jan 2007.
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Victor Mehren's current jobs
Victor Mehren's past jobs
Responsible for demand-side operations and the integration of newly formed $6,000,000,000 organization of 6,000 associates (merged Mars Chocolate and Wrigley units). Accountable for annual growth plan and led portfolio choices and trade-offs across four Category Business Units: Chocolate, Fruity Confections, Gum and Mints, and Seasonal. Created and oversaw new Strategic Demand Leadership department (Customer Marketing, Category Leadership, Strategic Revenue Management, and Consumer Marketing Insights).
Led $2,300,000,000 U.S. Wrigley unit. Directed nine-person cross-functional management team, including Sales, Marketing, Supply Chain, R&D, Finance, HR, Communications, and Legal of 2,000 associates. Developed sharpened strategy across both business units (gum & mints and fruity confectionery). Partnered with President North America to integrate Wrigley U.S. with Mars Chocolate U.S., including Wrigley-side associate communications and initial organizational design. Sat on Global Wrigley Management Team.
Led $330,000,000 U.S. Mars ice cream and snacks unit that delivered 5x sector growth. Directed seven-person cross-functional management team, as well as 250-plus associates from Sales, Marketing, Supply Chain, R&D, Finance, and HR for this end-to-end business unit. Developed turnaround strategy and annual plans to return business to growth. Accountable for full P&L, including demand and supply (two factories). Responsible for unit talent agenda, including hiring, development, engagement, and retention.
Led $190,000,000 (USD) Canadian chocolate unit that delivered 2.5x sector growth. Directed six person cross-functional management team, including Sales, Marketing, Finance, and HR and 200 associates for this country unit. Developed business strategy and annual plans which significantly accelerated sales. Accountable for unit P&L while overseeing demand-side execution. Responsible for the unit talent agenda, including hiring, development, engagement, and retention. Initiated first-ever diversity and inclusion program, serving as sponsor for Mars Canada.
Led $1,400,000,000 U.S. gum business. Spearheaded continued development and execution of U.S. gum turnaround strategy and resource deployment decisions, including R&D, Advertising ($217,000,000), Trade ($173,000,000), leadership of six-person cross-functional management team, and development of 15-person marketing team.
Led $1,500,000,000 gum and mints business unit with full P&L responsibility. Created and executed U.S. gum Strategic Business Plan and turnaround strategy, including resource allocation decisions of R&D, advertising ($220,000,000), and trade ($180,000,000) budgets. Provided fresh vision and focus to 130-person dedicated cross-functional team, 500-plus sales force and customers.
Oversaw $850,000,000 Orbit, Eclipse, Wrigley’s, and Freedent brands. Developed and executed turnaround strategy for mature Orbit and Eclipse businesses, oversight of $86,500,000 advertising budget, formulation of innovation and research plans that ensured long-term growth, and development of 11-person team.
Led launch of new 5 Gum Brand while overseeing the $190,000,000 Eclipse Gum and Mints brand. Developed and executed overall growth strategy for freshening platform, development and management of $46,000,000 advertising budget, formulation of research plans that supported long-term expansion, and management of six-person team.
Oversaw $90,000,000 Winterfresh and Big Red brands while readying new 5 Gum brand for launch. Built overall business strategy, development and management of $13,500,000 advertising budget, formulation of research plans that supported long-term brand health and management of associate marketing manager.
Led U.S. customer marketing organization. Developed annual sales strategies and targets, serving as key liaison between senior directors of consumer marketing and selling organization, development, and management of national trade budget, creation and management of all displays and development, and distribution of all selling tools and collateral material. Supervised team of 22 individuals, with trade budget of $150,000,000 and operating budget of $2,500,000.
Held Business Development/Sales roles in this technology start-up
Held Sales Management, Customer Marketing and Category Management roles at PowerBar, Inc. and PowerBar/Nestle.
Held Territory Management, Sales Management and Distributor Manager roles at the E&J Gallo Winery the Gallo Division of Romano Brothers Beverage Co.