Aidin Massoudi
About
Aidin works in the following industries: "Internet", "Higher Education", "Entertainment", "Retail", and "Information Technology & Services". Aidin is currently Staff Content Designer at Twitter. In Aidin's previous role as a Content Design Manager at Twitter, Aidin worked in San Francisco, California until Jul 2021. Prior to joining Twitter, Aidin was a Lead Conversational Designer at Asurion and held the position of Lead Conversational Designer at San Francisco Bay Area. Prior to that, Aidin was a Copywriter - Design at PlayStation, based in San Francisco, CA from Jul 2017 to Mar 2018. Aidin started working as Lead Copywriter - Digital Brand Creative at Kohl's Department Stores in Milpitas, CA in Jul 2015. From Nov 2011 to Jul 2015, Aidin was Communications Manager - Public Relations & Projects at SIA Consulting & SST LLC, based in San Francisco. Prior to that, Aidin was a Strategist & Writer at Aidin Massoudi, based in San Francisco Bay Area from Sep 2009 to May 2015. Aidin started working as Lecturer - English Composition II at City University of New York-Brooklyn College in Brooklyn, New York in Jan 2009.
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Aidin Massoudi's current jobs
Promoted to staff content designer after building the product content strategy for the Twitter Developer Platform, Twitter Spaces, and Verification. Currently working on scaling and further defining the content design practice at Twitter.
Aidin Massoudi's past jobs
Lead strategist and conversational designer tasked with creating design principles (from scratch) for Asurion’s Virtual Assistant (Ava), our chatbot. Led multiple new channel launches. Worked in agile teams with developers and data scientists harnessing the powers of artificial intelligence (AI) and natural language processing (NLP) to craft effective, engaging, and most importantly, helpful conversations for 10s of millions of customers. Author of, The Book of Ava: conversational AI design style-guide. Check it out below. Founder of the Writer's Workshop: creative and content strategy consultations across all products for the org.
Helped bring a new, more engaging (and all around, better) PlayStation experience to 100+ million players across the world. Copy lead for commerce/retail, player accounts and identity on the PS4 console, PlayStation apps and web. Partnered with designers, developers, translators (internationalization/localization), and more. - Lead writer Change Online IDs (gamer tags), the topmost ranked, and player-requested feature for the PlayStation. - Total redesign of the PlayStation store, mobile app, new features and major upgrades to the PS4 console.
Wrote the mobile app, web, chatbot and digital in-store advertising and interface copy guides ushering in a new, more effective and channel specific brand voice. Defined processes and cadences from concept and iteration to final product design and advertising campaigns. Partnered with marketers, developers, UX, art directors and more. Some highlights during my time at Kohl's: - 20 million iOS app downloads during tenure. - App Annie rated Most Engaged app in Shopping category. - Push notifications: highest conversion rates amongst competitors. - Record breaking Black Friday Sales.
Web copy, public relations and outreach that built trust and rapport with neighborhood groups, stakeholders and government officials. Written releases, Planning Commission and Appeals Board presentations and briefs. - 100% approval on all cases brought before City Commissions. - PR successes made SIA one of the most sought after consulting firms in San Francisco.
Helped creative and marketing teams with copywriting and content strategy—financial, healthcare, education, and dating/match making. Desktop, mobile web, apps—you name it, I’ve probably done it. - Expert in developing an engaging voice with compelling, interconnected content for any target market. - Effectively position and understand a brand’s and/or product’s value.
Developed coursework and class syllabus with semester objectives, texts and policies. Lectured on persuasive writing with an emphasis on thesis, creativity, research, logic, critical thinking and source citation. - Student preferred professor based on engaging discourse and assignments. - Coalesced skills: marketed class offerings, content creation, and audience engagement.