Behnam Vadi

Spearhead VPT (SaaS)/operational platform, leading UI/UX design and experience, while driving process iterations and product development to meet market needs. Oversee operations to meet key requirements and lead innovation. Present full reports and presentations to the executive team on a weekly basis. Deliver board presentations, aggregated product planning, lead product management, and drive product line planning. Solely responsible for managing the beta group, organizing feedback for Dev team. Developed and execute tactically aligned Go-to-market strategies. __________ Highlights - Spearheading the product development of the SaaS platform for personal trainers. - Work closely with Dev team to provide feedback from the field to iterate the platform to meet evolving customer needs. - Recruited beta test group, conducted feedback analysis, and data mining. - Recognized for being instrumental in development and launch of the product.

Instrumental in developing the infrastructure of the TRX TTC platform to drive operations. Developed pillars for content within TRX TTC, including: beta test groups, feedback analysis, and data mining. __________ Highlights - Co-created the TRX LIVE production studios in London, England. - Recruited initial talent pool, and created naming conventions of content.

Oversaw management of business development team, devising strategies to drive sales growth across the business, analyzing and refining existing approaches. Designated as sole contact for large customer accounts, while forming strategic partnerships with other companies to leverage their existing networks. Monitored customer satisfaction with existing clients to ensure service delivery. __________ Highlights - Interviewed and hired new members to expand business development team capabilities. - Implemented new business initiatives across business and sales teams, identifying sales opportunities as a result of market changes. - Collaborated with marketing team to devise marketing materials and tools.

Expand music line-up horizontally into multiple genres, developing and maintaining relationships with key agents, management, and artists. Assist with building and implementing budget for venue, conducting analysis, pro forma’s, ticket sales estimations, production costs budgets, advertising requirements, hospitality, and technical riders. __________ Highlights - Spearhead all aspects of talent buying/booking for venue, including: Purchasing, Contract Negotiations, Advances, and Marketing for all purchased talent. - Negotiate all contractual agreements fulfilling a $2.5MM talent budget.

Cultivated strong relationships with executives at Enterprise and Medium-size businesses. Leveraged CRM data to construct, forecast, and manage sales activity and drive pipeline to meet revenue targets and company goals. Led presentations to B&C-level executives, including information discovery sessions, product demonstrations, and proposals. __________ Highlights - Expanded customer and install base to over 700 accounts, presenting solutions to create each vertical and establish new revenue streams. - Worked closely with the Leadership Team to provide input on the growth of the business and align revenue strategy with overall company objectives. - Initiated data mining process engaging with prospects to understand unique and specific pain points, producing compelling business cases to meet their needs. - Key contributor in providing feedback from field to Product Teams to shape development. - Developed scalable sales process from prospecting and generating demand through contract execution that was implemented company-wide. - Contributed to 33% of company ARR, playing key role in raising Series A funding.

Managed all aspects of business, creating business plans, arranging financing, hiring staff, reviewing sales, developing marketing strategies, overseeing daily activities, and identifying business opportunities.

Directed operations and determined sales goals to each sales team member for club growth. Maintained budgets and optimized expenses with full P&L management responsibility. Prepared regular reports for upper management and sales team members. __________ Highlights - Awarded 2010 GM of the Year Top Revenue Producer for the entire company. - Contributed to 11% YOY for 3 years in a row with same store sales. - Attributed to new revenue verticals for expansion by developing B2B relationships. - Improved organizational effectiveness by developing processes, overseeing employees, establishing highly motivated environment, and innovative approaches for improvement. - Successfully promoted 3 General Managers through mentorship.