Francesco Tarli

Responsible for development, strategic planning, and execution of marketing campaigns related to Tesla Residential Energy Business in Italy. Recently appointed B2B Business EMEA Marketing Lead. • Increase Industry and Product Awareness through educational initiatives; • Guide Lead Generation for Tesla Direct Channel; • Support Certified Installers Network with merch, events, marketing tools and assets; • Participate in EMEA Content Creation and Localization processes.

Managed strategic partnerships with two leading FMCG companies - P&G and Reckitt-Benckiser. Responsibilities included working closely with product and marketing teams to seamlessly integrate and execute joint marketing and sales campaigns for mutual benefit. • Nurtured positive, long-term partnering relationship with strategic manufacturing partners; • Led joint go-to-market planning by country; • Brought millions in contracts revenues (+ other forms of compensation) to the company; • Successfully integrated partner’s product sampling in Whirlpool product line-up; • Hosted executive sponsor meetings for each alliance.

I’ve been responsible for ensuring that Hotpoint and Bauknecht products resonate with current and potential customers. I’ve served as the point-person for developing, implementing and executing marketing initiatives and activities (both ATL and BTL) in a pivotal position to drive a successful product launch calendar. • Created new Hotpoint Brand Identity (including Positioning, Pay-off and Brand Guidelines); • Oversaw the production of ADV assets and liaised with designers, copywriters, media buyers and printers; • Led Company Marketing 2016 budget by country allocation.

Implemented and managed a formal CRM and database marketing program that focused on leveraging the company's data asset and increasing ROI on marketing spend through customer segmentation, data hygiene and measurement of customer sentiment. • Developed and deployed the company CRM model from the blueprint phase to the go live; • Created customer characteristics process to segment customer database (more than 100 attributes tracked); • Implemented e-mail testing, online surveys and customer segmentation modeling; • Designed and executed CRM pilot initiatives and evaluated their impact on customer profitability, retention and loyalty; • Executed CRM campaigns to cross-sell and up-sell new and existing products; • Developed a suite of win back, retention and renewal campaigns that extended lifecycles and increased response; • Managed monthly marketing scorecard and key measures with benchmark data.

Spearheaded planning, conceptualization, development and fine-tuning of Indesit company service marketing communications inclusive of manuals, web copy, PowerPoint presentations, brochures, ads, packaging and uniforms.

Managed LG Electronics' digital properties including the company website and blog, and coordinated social media presence, including LinkedIn, Facebook and Twitter. • First digital manager of LG Electronics Italy.

Integral part of brand management team to achieve corporate growth. Responsibilities included trade pricing, merchandising, trade and consumers promotions and sales support.

Analyzed performance and business dynamics of an existing product line including financial and competitive information.