Nathali Lima
About
Nathali Lima is from São Paulo, Brazil. Nathali works in the following industries: "Internet", "Marketing & Advertising", "Information Technology & Services", "Food & Beverages", and "Entertainment". Nathali is currently Senior Partnerships Manager at Twitter, located in São Paulo, Brazil. In Nathali's previous role as a Content Partnerships, Music & Entertainment at Twitter, Nathali worked in São Paulo Area, Brazil until Dec 2020. Prior to joining Twitter, Nathali was a Head Of Planning at oito.agency and held the position of Head Of Planning at São Paulo Area, Brazil. Prior to that, Nathali was a New Business Manager at D3.do, based in São Paulo Area, Brazil from Jan 2015 to Dec 2016. Nathali started working as Senior Creative Planner at SRCOM in São Paulo in Jul 2014. From May 2014 to Jul 2014, Nathali was Freelance Artistic Producer @ Budweiser Hotel (World Cup) at Anheuser-Busch InBev (via Banco de Eventos), based in Copacabana Beach, Rio de Janeiro. Prior to that, Nathali was a Special Projects Manager at VEVO, based in São Paulo Area, Brazil from Oct 2013 to Apr 2014. Nathali started working as Senior Planner at Move Concerts in São Paulo Area, Brazil in Sep 2011.
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Nathali Lima's current jobs
// Heading content partnerships strategies in Brazil, leading a team of 5 people // Overseeing commercial and creative strategies focused on driving significant growth of conversation volume, awareness, and revenue // Orchestrating commercial and creative strategies for partners such as Grupo Globo, Viacom, ESPN, Turner, Rock in Rio among others // Forging internal and external relationships through effective communication // Partnering with the legal team to draft and execute agreements, interpreting legal documents and negotiating agreements
Nathali Lima's past jobs
// Shaped the communications with Tier 1 talents, media companies, agencies, and digital content partners // Created a series of events focused on Twitter product experience such as fan encounters, live streams, Q&A's and Racionais MC's book release event with a band member, the band's manager, and the city's former Vice-Secretary for Human Rights // Coached new partners onto Twitter Sponsorship marketplace and monetization // Secured exclusive content from talent, music festivals and award shows bringing the most valuable conversation for the platform
// Headed the brand activation and entertainment team // Coordinated the social media team // Oversaw clients like Red Bull, Nike, Ray-Ban, Fox Network Group, and Pernod Ricard Brands
// Implemented branded experiences, activations, and digital solutions focusing both on the client and consumer // Created the concept and implemented 'Oi Telecom' amusement park experience strategy at Rock in Rio, which had a 92% conversion rate // Headed a Spotify VR Experience at Campus Party // Oversaw clients such as Spotify, Twitter, Google, Rock in Rio
// Orchestrated concepts for projects in Entertainment // Coordinated the innovation strategy and oversaw all brand activations for Google Play launch party in Brazil, with performances from artists aligned with the client's brand values: FKA twigs + Mahmundi // Operated projects for clients such as Warner Brothers, Vivo, Motorola, Rede Globo
// Oversaw artistic production for Bud Hotel during the Rio World Cup // Coordinated talent handling, press, and logistics for VIPs (such as Rihanna, Will Farrell, Gerard Butler and more) // Executed daily live concerts in the Bud Hotel by artists like Major Lazer, Zedd, Fatboy Slim among others for a month
// Created branded projects focused on business solutions // Developed sponsorship and partnerships proposals // Provided creative consultancy and support to the sales team // Co-authored Vevo’s original shows content
Coordinated the social media team Oversaw live entertainment projects; focused on fan, artist and sponsor's engagement Orchestrated a concert announcement strategy/promo (Pop Music Festival, 2011) that had over 200K organic video submissions in less than 5 days Developed, produced and co-directed XYZ TV, a web series bringing exclusive content from the bands and their fans